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By Kerri Anne Renzulli
February 26, 2016
Designer Dian von Furstenberg talks with EIC of American Vogue Anna Wintour during the Diane von Furstenberg fashion presentation during New York Fashion Week at 440 W 14th St on February 14, 2016 in New York City.
Designer Dian von Furstenberg talks with EIC of American Vogue Anna Wintour during the Diane von Furstenberg fashion presentation during New York Fashion Week at 440 W 14th St on February 14, 2016 in New York City.
Edward James—WireImage/Getty Images

One of Amazon’s original shows will now be free for everyone to watch.

Now in its third season, “The Fashion Fund,” follows fashion designers competing for a $400,000 prize and the approval of judges like Anna Wintour. The season’s first episode is free to watch now, and all 10 episodes of the show will be released outside the paywall, Business Insider reports.

The move is a first for Amazon, as the company typically keeps all original video content behind a paywall and free of ads. While the company did say this was an experiment with ad-supported content, it also indicated that it is not planning to transition to ad-supported video programming and that Prime Video will remain ad-free.

Advertiser Disclosure

The purpose of this disclosure is to explain how we make money without charging you for our content.

Our mission is to help people at any stage of life make smart financial decisions through research, reporting, reviews, recommendations, and tools.

Earning your trust is essential to our success, and we believe transparency is critical to creating that trust. To that end, you should know that many or all of the companies featured here are partners who advertise with us.

Our content is free because our partners pay us a referral fee if you click on links or call any of the phone numbers on our site. If you choose to interact with the content on our site, we will likely receive compensation. If you don't, we will not be compensated. Ultimately the choice is yours.

Opinions are our own and our editors and staff writers are instructed to maintain editorial integrity, but compensation along with in-depth research will determine where, how, and in what order they appear on the page.

To find out more about our editorial process and how we make money, click here.

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