---
title: Amazon Is Going to Start Selling Its Own Line of $10 Bras
description: Amazon is going to begin selling an original line of inexpensive bras in the U.S.
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published: '2017-02-10T19:48:35.000Z'
modified: '2017-02-10T19:48:35.000Z'
section: Business
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![Amazon.com Illustrations Ahead Of Earnings](https://img.money.com/2016/12/gettyimages-185652496.jpg)

For women sick of spending a lot money on lingerie, there's about to be a new, cheap way to buy bras: Amazon.

The online marketplace is going to begin selling an original line of inexpensive bras in the U.S., [*The Wall Street* *Journal* reports](https://www.wsj.com/articles/amazon-com-takes-aim-at-victorias-secret-with-its-own-10-bras-1486722781). The bras could be available within the next few weeks, and they'll be priced around $10 each. Amazon has already started to sell bras at that price point in Europe under the label Iris & Lilly.

Amazon's move comes as it's becoming more successful in selling clothes. According to WSJ, the site was the most frequently shopped apparel retailer in a Morgan Stanley AlphaWise survey last fall, with 58% of respondents saying they had purchased clothing on Amazon in the past six months.

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