Amazon Prime Day 2020 is finally here. The online shopping giant's "summertime Black Friday" sale was postponed from its usual July date because of the coronavirus, but the deals are now live. In fact, many early deals have already sold out or expired.
Amazon says it will host over one million deals on Prime Day, which actually takes place over two days: Tuesday, October 13, and Wednesday, October 14. As expected, this year's edition of Prime Day is heavy on discounts for Amazon's own brands, including Amazon devices like Echo smart speakers and Fire tablets, as well as goods sold under the AmazonBasics line. There are also deals on plenty of popular brands of electronics and home goods, including Instant Pot, Roomba, Cuisinart, Sony, and Samsung.
For the most part, you must be a member of Amazon Prime to be eligible for Prime Day deals. A Prime subscription normally costs $12.99 per month or $119 per year, after a 30-day free trial. But there are exceptions. For example, this week's $199 AirPods Pro deal is available to all shoppers at Amazon (or Walmart or Staples), with no Prime membership required. For that matter, thousands of deals available from Walmart, Target, and other retailers with competing Prime Day sales obviously do not require that shoppers be Amazon Prime members.
The point is: Amazon isn't the only place to be shopping for deals this week. More so than ever, be sure to shop around and read the fine print. Odds are, the low prices you see are available from more than one retailer, and that means you may not need to pay for an Amazon Prime membership.
One other important point when shopping for deals this week: Be aware that Black Friday is coming up fairly soon, as well as Cyber Monday and the rest of the holiday buying season. Starting now and for more than two months to come, retailers are expected to shower shoppers with nonstop deals to make up for the early 2020 retail slump and what's anticipated as a very slow and spread-out in-person holiday shopping season. In other words, if you miss out on any deals this week, it's probably OK. There will be plenty more deals to come — and some of them may even be better than Amazon Prime Day.
In addition to the deals below, Amazon is rolling out a constantly-changing roster of Lightning Deals — 31% off office chair seat cushions, 55% off leakproof children's lunchboxes, 50% off waterproof JBL Bluetooth speakers (now fully claimed), or 20% off Fandango gift cards, to name a few examples — that may expire in a few hours, or sooner if they sell out.