--- title: Here's How Much Bitcoin Is Down Since Crypto Firms Went All in on Super Bowl Ads Last Year description: Prices for bitcoin and ether are down nearly 50% from their levels going into the 2022 Super Bowl, which featured numerous crypto ads. authors: - name: Pete Grieve role: Lead News Reporter url: https://money.com/author/pete-grieve/ bio: Pete Grieve is a personal finance reporter. In his time at Money, Pete has covered everything from car buying to credit cards to the housing market. education: University of Chicago, BA Political Science at_money_since: 2022 articles: 602 covers: - Investing - Banking - Business - Career Advice - Credit - Credit Cards - Debt - Economy and Politics - Education - Health and Wellness - Housing - Identity Theft - Insurance - Lifestyle - Loans - Mortgages - Personal Finance - Professional Services - Retirement - Shopping - Taxes social: - https://twitter.com/pete_grieve - https://linkedin.com/in/pete-grieve-b5aa02138 - https://www.facebook.com/petegrieve4 editors: - name: Brad Tuttle role: Senior Editor url: https://money.com/author/brad-tuttle/ bio: Brad Tuttle is a former senior editor at Money with over 10 years’ experience covering a vast number of personal finance topics, including careers, cars, travel, budgeting, investing, insurance, credit cards, consumer psychology, real estate, banking, and shopping and deals. education: Columbia University School of Journalism, MS at_money_since: 2014 articles: 366 covers: - Investing - Banking - Business - Career Advice - Credit - Credit Cards - Economy and Politics - Education - Health and Wellness - Housing - Identity Theft - Insurance - Lifestyle - Loans - Mortgages - Personal Finance - Pets - Professional Services - Retirement - Shopping - Taxes - Technology social: - https://twitter.com/bradrtuttle - https://linkedin.com/in/brad-tuttle-834b225 former_staff: true published: '2023-02-08T22:00:05.000Z' modified: '2024-01-10T14:34:16.000Z' section: Investing tags: - Cryptocurrency - News word_count: 434 canonical: https://money.com/bitcoin-down-super-bowl-crypto-ads/ type: NewsArticle source: structured-blocks --- > **Disclosure:** We research all brands listed and may earn a fee from our partners. Research and financial considerations may influence how brands are displayed. Not all brands are included. [Learn more](https://money.com/page/disclaimer/). ![Photo-Illustration of a vintage TV with a football game with cryptocurrency coins in the background](https://img.money.com/2023/02/News-Crypto-Price-Super-Bowl-Ads.jpg) A year ago, the [crypto](https://money.com/what-is-cryptocurrency/) industry was in a much better place. [Bitcoin](https://money.com/what-is-bitcoin/) was trading above $42,000, and [crypto exchanges](https://money.com/best-crypto-exchanges/) made a splash during the [Super Bowl with ads](https://money.com/super-bowl-crypto-ads-coinbase/) that earned the event the “crypto bowl” moniker. But if [Coinbase](https://money.com/how-to-use-coinbase-beginners/)'s memorable floating QR code ad got you to buy some cryptocurrency or Coinbase stock after the game, your investment has likely lost significant value. A broad crypto crash began around April 2022, and even after some [rebounding](https://money.com/bitcoin-prices-rise-start-2023/) to the start off this year, bitcoin and [ether](https://money.com/what-is-ethereum/) are still down massively since last year's Super Bowl when the Rams claimed the title over the Bengals. That’s part of the reason why you won’t see any national ads from crypto companies during this year’s matchup between the Chiefs and Eagles, a Fox executive told *[Sports Business Journal](https://www.sportsbusinessjournal.com/Daily/Morning-Buzz/2023/02/06/fox-sports-super-bowl.aspx)*, noting that several crypto ad deals for the game fell through after the [collapse of FTX](https://money.com/how-ftx-crypto-exchange-problems-impact-investors/?ref=/bitcoin-investment-peak-value-now/) in November. That included a 60-second spot FTX had booked, which would’ve made Sam Bankman-Fried’s now-bankrupt company a repeat advertiser after they featured Larry David in a 2022 ad. ## Crypto’s fall since last year's Super Bowl ads Bitcoin and ether prices are both down by nearly 50% from their levels a year ago going into the Super Bowl. - The price of bitcoin is about $23,000, down 48% in the past year. The recent trend has been positive, however. Bitcoin is up 38% so far this year. (Bear in mind that [bitcoin was down more than 75%](https://money.com/bitcoin-investment-peak-value-now/) in November 2022 from its all-time high one year prior, when the price reached $68,790.) - The price of ether, the native token of the Ethereum blockchain network, is about $1,650, down 47% from a year ago. The coin has also had a strong start to 2023 and is up 35%. - Coinbase, the largest crypto exchange in the U.S., will not advertise during the 2023 Super Bowl, which is not really surprising given that the company has laid off thousands of employees since the summer. Coinbase stock has surged so far in 2023, just about doubling year to date, but its share price is still 65% lower than a year ago. ## Bottom line The "crypto bowl" of 2022 was followed by a horrible stretch for major tokens and exchanges. Crypto has been rallying recently, but the lack of ads during this game on Sunday will be a reminder of how much the industry has fallen. ```json { "@context": "https://schema.org", "@graph": [ { "@type": "BreadcrumbList", "@id": "https://money.com/bitcoin-down-super-bowl-crypto-ads/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://money.com" }, { "@type": "ListItem", "position": 2, "name": "Investing", "item": "https://money.com/investing/" }, { "@type": "ListItem", "position": 3, "name": "Cryptocurrency", "item": "https://money.com/cryptocurrency/" }, { "@type": "ListItem", "position": 4, "name": "Here's How Much Bitcoin Is Down Since Crypto Firms Went All in on Super Bowl Ads Last Year" } ] }, { "@type": "WebSite", "@id": "https://money.com/#website", "url": "https://money.com", "name": "Money", "publisher": { "@id": "https://money.com/#organization" } }, { "@type": "WebPage", "@id": "https://money.com/bitcoin-down-super-bowl-crypto-ads/#webpage", "url": "https://money.com/bitcoin-down-super-bowl-crypto-ads/", "name": "Here's How Much Bitcoin Is Down Since Crypto Firms Went All in on Super Bowl Ads Last Year", "isPartOf": { "@id": "https://money.com/#website" }, "datePublished": "2023-02-08T22:00:05.000Z", "mainEntity": { "@id": "https://money.com/bitcoin-down-super-bowl-crypto-ads/" }, "inLanguage": "en-US", "breadcrumb": { "@id": "https://money.com/bitcoin-down-super-bowl-crypto-ads/#breadcrumb" }, "dateModified": "2024-01-10T14:34:16.000Z" }, { "@type": "NewsArticle", "headline": "Here's How Much Bitcoin Is Down Since Crypto Firms Went All in on Super Bowl Ads Last Year", "articleSection": "Investing", "image": [ { "@type": "ImageObject", "url": "https://img.money.com/2023/02/News-Crypto-Price-Super-Bowl-Ads.jpg", "width": 2189, "height": 1459, "caption": "News-Crypto-Price-Super-Bowl-Ads" } ], "author": [ { "@type": "Person", "name": "Pete Grieve", "url": "https://money.com/author/pete-grieve/", "@id": "https://money.com/author/pete-grieve/#author", "description": "Pete Grieve is a personal finance reporter. 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