--- title: Why Parents Might Not Hate Chuck E. Cheese's Anymore description: Kid-centric Chuck E. Cheese's added onto its menu so adults would want to eat there, too. authors: - name: Martha C. White role: Writer url: https://money.com/author/martha-c-white/ education: BA, English, Princeton University at_money_since: 2015 articles: 350 covers: - Lifestyle - Banking - Business - Career Advice - Credit - Credit Cards - Debt - Economy and Politics - Education - Federal Reserve Rate Cuts - Health and Wellness - Housing - Identity Theft - Insurance - Investing - Loans - Mortgages - Personal Finance - Professional Services - Retirement - Shopping - Taxes - Technology published: '2016-06-22T19:50:37.000Z' modified: '2024-05-16T11:20:45.000Z' section: Lifestyle tags: - chuck e cheese - kids meal - kids menu - pubdesk - Restaurant word_count: 228 canonical: https://money.com/chuck-e-cheeses-menu-update-millennials/ type: Article source: structured-blocks --- > **Disclosure:** We research all brands listed and may earn a fee from our partners. Research and financial considerations may influence how brands are displayed. Not all brands are included. [Learn more](https://money.com/page/disclaimer/). ![chuck-e-cheese](https://img.money.com/2016/06/chuck-e-cheese.jpeg) Chuck E. Cheese’s built its brand on being a place where kids beg to go. Now, it's overhauling its menu and entertainment in a bid to win over the demographic actually old enough to drive itself there. Company CEO Thomas Leverton acknowledged in an interview with [*Nation's Restaurant News*](http://nrn.com/family-dining/chuck-e-cheese-s-hones-menu-strategy-and-value) that parents generally aren't wild about the chain, saying that new efforts were aimed at "that veto" that might follow a kid's request for a visit to the restaurant-slash-arcade. "We can make it better for mom and dad,” he told the publication. Leverton said Chuck E. Cheese's, whose target audience age is five to 12 years old, has spent a year and a half overhauling its menu to make the food more appealing to adult palates, adding items like alfredo and barbecue chicken pizzas, wraps, and flatbread sandwiches. These efforts are in addition to a move last year that might have been Chuck E.'s most transparent appeal to millennial parents: More booze. Last fall, [Bloomberg](http://www.bloomberg.com/news/articles/2015-10-02/chuck-e-cheese-s-latest-tune-an-ode-to-millennial-moms) reported that the chain was expanding its beer and wine options. It was a part of the menu some have pointed out could stand an upgrade: If alcohol was on the menu at all, it was pretty much limited to a couple of beers and wines on tap (yes, that's for the wines, too) served in decidedly un-grownup plastic cups, with a two-drink limit. ```json { "@context": "https://schema.org", "@graph": [ { "@type": "BreadcrumbList", "@id": "https://money.com/chuck-e-cheeses-menu-update-millennials/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://money.com" }, { "@type": "ListItem", "position": 2, "name": "Lifestyle", "item": "https://money.com/lifestyle/" }, { "@type": "ListItem", "position": 3, "name": "Family", "item": "https://money.com/family/" }, { "@type": "ListItem", "position": 4, "name": "Why Parents Might Not Hate Chuck E. 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