--- title: It's a Bad Day for Coke description: Coca-Cola had lower-than-anticipated revenue last quarter because economic turbulence and a strong dollar hurt sales. authors: - name: Martha C. White role: Writer url: https://money.com/author/martha-c-white/ education: BA, English, Princeton University at_money_since: 2015 articles: 350 covers: - Business - Banking - Career Advice - Credit - Credit Cards - Debt - Economy and Politics - Education - Federal Reserve Rate Cuts - Health and Wellness - Housing - Identity Theft - Insurance - Investing - Lifestyle - Loans - Mortgages - Personal Finance - Professional Services - Retirement - Shopping - Taxes - Technology published: '2016-07-27T16:05:43.000Z' modified: '2024-05-08T03:59:07.000Z' section: Business tags: - coca-cola - Food & Drink - pubdesk word_count: 228 canonical: https://money.com/coke-sales-shrink-quarterly-report/ type: Article source: structured-blocks --- > **Disclosure:** We research all brands listed and may earn a fee from our partners. Research and financial considerations may influence how brands are displayed. Not all brands are included. [Learn more](https://money.com/page/disclaimer/). ![coke-earnings](https://img.money.com/2016/07/coke-earnings.jpeg) People across the globe are drinking less soda overall these days. That's good news for our health, but bad for Coca-Cola's bottom line: The beverage giant [missed revenue expectations](http://www.nytimes.com/reuters/2016/07/27/business/27reuters-coca-cola-results.html) for the quarter, even though Americans are actually drinking a tad *more* of the sweet stuff. While Coke's North American sales ticked up by 2%, the [New York *Times*](http://www.nytimes.com/reuters/2016/07/27/business/27reuters-coca-cola-results.html) reports, economic conditions in other places like Latin America and China led to shrinking sales in many other parts of the world. The strong U.S. dollar also hurt Coke's financial results. ***Read More: San Francisco Could Be the Next Big City to Pass a Soda Tax*** The fact that Americans are paying more for soda helped, though. The [*Wall Street Journal*](http://www.wsj.com/articles/coke-revenue-slides-as-volumes-flat-1469619887) pointed out that the company's strategy of selling smaller bottles and cans of soda while keeping prices the same or a bit higher in the United States helped it earn more money even though volume only grew a tiny 1%. By volume, the *Journal* reported that Coke's flagship soda didn't sell as well, while sales of other brands like Fanta and Sprite increased, as did energy drinks. As Americans increasingly quench their thirst with tea, bottled water, juice and other beverages, sales of traditional carbonated beverages have been in a long, slow decline, prompting companies like Coca-Cola along with top rival PepsiCo, to look at other categories for growth. ```json { "@context": "https://schema.org", "@graph": [ { "@type": "BreadcrumbList", "@id": "https://money.com/coke-sales-shrink-quarterly-report/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://money.com" }, { "@type": "ListItem", "position": 2, "name": "Business", "item": "https://money.com/business/" }, { "@type": "ListItem", "position": 3, "name": "Sales", "item": "https://money.com/sales/" }, { "@type": "ListItem", "position": 4, "name": "It's a Bad Day for Coke" } ] }, { "@type": "WebSite", "@id": "https://money.com/#website", "url": "https://money.com", "name": "Money", "publisher": { "@id": "https://money.com/#organization" } }, { "@type": "WebPage", "@id": "https://money.com/coke-sales-shrink-quarterly-report/#webpage", "url": "https://money.com/coke-sales-shrink-quarterly-report/", "name": "It's a Bad Day for Coke", "isPartOf": { "@id": "https://money.com/#website" }, "datePublished": "2016-07-27T16:05:43.000Z", "mainEntity": { "@id": "https://money.com/coke-sales-shrink-quarterly-report/" }, "inLanguage": "en-US", "breadcrumb": { "@id": "https://money.com/coke-sales-shrink-quarterly-report/#breadcrumb" }, "dateModified": "2024-05-08T03:59:07.000Z" }, { "@type": "Article", "headline": "It's a Bad Day for Coke", "articleSection": "Business", "image": [ { "@type": "ImageObject", "url": "https://img.money.com/2016/07/coke-earnings.jpeg", "width": 3000, "height": 1912, "caption": "coke-earnings" } ], "author": [ { "@type": "Person", "name": "Martha C. 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