--- title: Comcast Is No Longer Allowed to Say It Has the 'Fastest Internet in America' description: Comcast can no longer say it has the "fastest internet in America" in ads to cast superiority over rival services like Verizon FiOS authors: - name: Aric Jenkins url: https://money.com/author/aric-jenkins/ at_money_since: 2017 articles: 48 covers: - Technology - Banking - Business - Career Advice - Credit Cards - Economy and Politics - Education - Housing - Identity Theft - Lifestyle - Shopping - Taxes social: - https://x.com/aricwithan_a former_staff: true published: '2017-02-09T17:12:15.000Z' modified: '2017-02-09T17:12:15.000Z' section: Technology tags: - Comcast - onetime word_count: 196 canonical: https://money.com/comcast-verizon-marketing-advertising-xfinity-fios-fastest-internet/ type: Article source: structured-blocks --- > **Disclosure:** We research all brands listed and may earn a fee from our partners. Research and financial considerations may influence how brands are displayed. Not all brands are included. [Learn more](https://money.com/page/disclaimer/). ![Comcast Strikes Deal With GE For Majority Stake Of NBC](https://img.money.com/2017/02/comcast-internet.jpg) *The Comcast Center in Philadelphia, Pennsylvania on Dec. 3, 2009.* Comcast can no longer say it has the "fastest internet in America" thanks to [the National Advertising Review Board (NARB)](http://www.asrcreviews.org/narb-recommends-comcast-discontinue-fastest-internet-fastest-in-home-wi-fi-claims/). The board's decision is a result of a challenge [Verizon filed last year](https://arstechnica.com/information-technology/2016/08/ad-board-to-comcast-stop-claiming-you-have-the-fastest-internet/) that took issue with Comcast's marketing claims about Verizon's FiOS service. As a result, Comcast will discontinue certain ads promoting the superiority of its Xfinity broadband service. The National Advertising Division (NAD), NARB’s investigative unit, found that while Comcast's most expensive tier was indeed faster than Verizon's, that claim did not hold true for other Xfinity speed tiers. Because Comcast did not limit its advertising claims to one particular tier, the board determined that the telecom company misled consumers with its marketing. Comcast also made the claim that its Xfinity service delivered the "fastest in-home Wi-Fi," but NAD found that those claims were used to broadly and recommended Comcast discontinue those ads as well. Comcast initially said that it “disagrees with NAD’s decision and is appealing to the NARB" back in August but said on Wednesday it would [adhere to the recommendations](http://www.theverge.com/2017/2/8/14554354/comcast-fastest-internet-wi-fi-lie-marketing-verizon-fios) in future advertisements, and that it expects “NAD and NARB will hold all advertisers to the same standards when making similar claims.” ```json { "@context": "https://schema.org", "@graph": [ { "@type": "BreadcrumbList", "@id": "https://money.com/comcast-verizon-marketing-advertising-xfinity-fios-fastest-internet/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://money.com" }, { "@type": "ListItem", "position": 2, "name": "Technology", "item": "https://money.com/technology/" }, { "@type": "ListItem", "position": 3, "name": "Data Analysis", "item": "https://money.com/data-analysis/" }, { "@type": "ListItem", "position": 4, "name": "Comcast Is No Longer Allowed to Say It Has the 'Fastest Internet in America'" } ] }, { "@type": "WebSite", "@id": "https://money.com/#website", "url": "https://money.com", "name": "Money", "publisher": { "@id": "https://money.com/#organization" } }, { "@type": "WebPage", "@id": "https://money.com/comcast-verizon-marketing-advertising-xfinity-fios-fastest-internet/#webpage", "url": "https://money.com/comcast-verizon-marketing-advertising-xfinity-fios-fastest-internet/", "name": "Comcast Is No Longer Allowed to Say It Has the 'Fastest Internet in America'", "isPartOf": { "@id": "https://money.com/#website" }, "datePublished": "2017-02-09T17:12:15.000Z", "mainEntity": { "@id": "https://money.com/comcast-verizon-marketing-advertising-xfinity-fios-fastest-internet/" }, "inLanguage": "en-US", "breadcrumb": { "@id": "https://money.com/comcast-verizon-marketing-advertising-xfinity-fios-fastest-internet/#breadcrumb" }, "dateModified": "2017-02-09T17:12:15.000Z" }, { "@type": "Article", "headline": "Comcast Is No Longer Allowed to Say It Has the 'Fastest Internet in America'", "articleSection": "Technology", "image": [ { "@type": "ImageObject", "url": "https://img.money.com/2017/02/comcast-internet.jpg", "width": 2560, "height": 1705, "caption": "Comcast Strikes Deal With GE For Majority Stake Of NBC" } ], "author": [ { "@type": "Person", "name": "Aric Jenkins", "url": "https://money.com/author/aric-jenkins/", "@id": "https://money.com/author/aric-jenkins/#author", "sameAs": [ "https://x.com/aricwithan_a" ] } ], "publisher": "https://money.com/#organization", "datePublished": "2017-02-09T17:12:15.000Z", "description": "Comcast can no longer say it has the \"fastest internet in America\" in ads to cast superiority over rival services like Verizon FiOS", "abstract": "Comcast can no longer say it has the \"fastest internet in America\" in ads to cast superiority over rival services like Verizon FiOS", "@id": "https://money.com/comcast-verizon-marketing-advertising-xfinity-fios-fastest-internet/", "inLanguage": "en-US", "dateModified": "2017-02-09T17:12:15.000Z", "wordCount": 196, "keywords": [ "Comcast", "onetime" ], "about": [ { "@type": "Thing", "name": "Technology", "sameAs": [ "https://en.wikipedia.org/wiki/Technology" ] }, { "@type": "Thing", "name": "Data analysis", "sameAs": [ "https://en.wikipedia.org/wiki/Data_analysis" ] } ] } ] } ```