Many companies featured on Money advertise with us. Opinions are our own, but compensation and
in-depth research determine where and how companies may appear. Learn more about how we make money.

Advertiser Disclosure

The purpose of this disclosure is to explain how we make money without charging you for our content.

Our mission is to help people at any stage of life make smart financial decisions through research, reporting, reviews, recommendations, and tools.

Earning your trust is essential to our success, and we believe transparency is critical to creating that trust. To that end, you should know that many or all of the companies featured here are partners who advertise with us.

Our content is free because our partners pay us a referral fee if you click on links or call any of the phone numbers on our site. If you choose to interact with the content on our site, we will likely receive compensation. If you don't, we will not be compensated. Ultimately the choice is yours.

Opinions are our own and our editors and staff writers are instructed to maintain editorial integrity, but compensation along with in-depth research will determine where, how, and in what order they appear on the page.

To find out more about our editorial process and how we make money, click here.

By Ethan Wolff-Mann
October 7, 2015
Morris, Paul—Bloomberg/Getty Images

If you don’t have the new iPhone 6s, you might be noticing that your phone is a little slower than it used to be, and maybe your battery has a little less stamina. You might chalk it up to your phone getting older, this phenomenon has some interesting timing—directly after the new iPhone release—timing Google Trends shows recurs every time a new phone comes out.

Mapping out search trends following every iPhone release since the first model into a chart, the Germany-based online statistics firm Statista found some interesting spikes for the search term “iPhone slow”:

While you might expect this to happen as new operating systems have new features that might tax old phone processors—Statista notes there could be a psychological component going on. Users who haven’t upgraded feel they’re behind the curve so their phones feel slow.

One interesting observation here is that the search volume has such sharp peaks, trailing off just a few weeks after a release, which adds credence to that psychological effect—people often waited until their phone’s upgrade cycle to get a new phone so it’s unlikely everyone searching simply got a new phone in the weeks after the release. However, when the next few months’ numbers come in, there will be more data to support that point: With more people on month-to-month plans, cell phone buying isn’t as tied to that two-year calendar as it used to be.

Advertiser Disclosure

The purpose of this disclosure is to explain how we make money without charging you for our content.

Our mission is to help people at any stage of life make smart financial decisions through research, reporting, reviews, recommendations, and tools.

Earning your trust is essential to our success, and we believe transparency is critical to creating that trust. To that end, you should know that many or all of the companies featured here are partners who advertise with us.

Our content is free because our partners pay us a referral fee if you click on links or call any of the phone numbers on our site. If you choose to interact with the content on our site, we will likely receive compensation. If you don't, we will not be compensated. Ultimately the choice is yours.

Opinions are our own and our editors and staff writers are instructed to maintain editorial integrity, but compensation along with in-depth research will determine where, how, and in what order they appear on the page.

To find out more about our editorial process and how we make money, click here.

EDIT POST