We research all brands listed and may earn a fee from our partners. Research and financial considerations may influence how brands are displayed. Not all brands are included. Learn more.

Prospective college students taking campus tour with guide
Prospective college students taking campus tour with guide
Steve Debenport—Getty Images/iStockphoto

Educational consultant and author Janet Marthers provides some helpful tips on the correct way to begin your college search and research. One common misconception she touches on is not to go after the "big fish" school just because of the name.

You don't want to base your college search off by looking at the toughest school you can get into, says Marthers. It is a much better idea to start out by looking at the school that have programs in what you want to study, and the clubs and activities that best fit your interests.