--- title: Here Are the 5 Most Popular Investments Now description: Despite worries about a recession, Americans are diversifying investments and putting money in stocks, crypto, mutual funds, bonds and ETFs. authors: - name: Brenden Rearick role: Reporter url: https://money.com/author/brenden-rearick/ bio: Brenden Rearick is a former news reporter at Money with nearly four years of experience covering investing and other personal finance topics. education: University of Pittsburgh, BA at_money_since: 2023 articles: 133 covers: - Investing - Banking - Career Advice - Credit - Credit Cards - Economy and Politics - Education - Housing - Insurance - Lifestyle - Loans - Mortgages - Personal Finance - Professional Services - Retirement - Shopping - Taxes - Technology former_staff: true editors: - name: Julia Glum role: Managing Editor url: https://money.com/author/julia-glum/ bio: Julia Glum joined Money in 2018 and specializes in covering financial trends that affect everyday Americans' wallets. She also writes Dollar Scholar, a weekly newsletter that teaches young adults how to navigate the messy world of money. education: University of Florida at_money_since: 2018 articles: 453 covers: - Investing - Banking - Business - Career Advice - Credit - Credit Cards - Debt - Economy and Politics - Education - Health and Wellness - Housing - Identity Theft - Insurance - Lifestyle - Loans - Mortgages - Personal Finance - Professional Services - Retirement - Shopping - Taxes - Technology also_seen_in: - Newsweek - International Business Times - CBS News - Good Morning America - WUSA9 - Pix 11 - The New York Times - Mashable - The Washington Post - CNBC - Politico social: - https://x.com/superjulia - https://www.linkedin.com/in/julia-glum published: '2023-09-27T14:19:24.000Z' modified: '2023-12-19T04:19:04.000Z' section: Investing tags: - News word_count: 427 canonical: https://money.com/most-popular-investments-now/ type: NewsArticle source: structured-blocks --- > **Disclosure:** We research all brands listed and may earn a fee from our partners. Research and financial considerations may influence how brands are displayed. Not all brands are included. [Learn more](https://money.com/page/disclaimer/). ![Stock market investors](https://img.money.com/2023/08/News-Top-5-Places-Investors-Putting-Money-Now.jpg?crop=0px%2C93px%2C2880px%2C1620px&quality=85) It's an uneasy time to be an investor. The Federal Reserve said earlier this month that it would pause interest rate hikes for the second time since March 2022. While one more hike in 2023 is in the cards, the pause brings hope that long-sticky inflation might be on its way out of the picture — which bodes well for the stock market and investing in general. In the meantime, everyday Americans are still feeling a squeeze on their finances — and it's influencing their feelings about the economy and their investing behavior. ## Gold IRAs can provide resilience during economic downturns ### Gold IRAs help you protect your investments by providing the asset diversification and stability you need. Click on your state to get started. [Invest in Gold](https://money.com/pr/u3964e5399dd?ap_referrer=%2Fmost-popular-investments-now%2F) ## Most popular investments in 2023 Personal finance company SoFi [released a report](https://www.sofi.com/blog/sofi-invest-midyear-investing-report/) recently that takes stock of investor behavior and attitudes after the first half of 2023. The company surveyed roughly 3,500 Americans and found that two-thirds of investors think the country is currently in a recession. A majority say they're lagging in achieving their investing goals too. However, despite this arguably bleak situation, three-quarters remained bullish on their market outlook. Here are the top five places investors have put their money through the first half of the year, along with the percentage of SoFi poll respondents who said they're invested in each category: 1. [Stocks](https://money.com/how-to-buy-stocks/) (53.7%) 2. [Cryptocurrency](https://money.com/what-is-cryptocurrency/) (44.1%) 3. [Mutual funds](https://money.com/what-are-mutual-funds/) (38.2%) 4. [Bonds](https://money.com/what-is-a-bond/) (26.6%) 5. [Exchange-traded funds](https://money.com/what-is-an-etf/) (21.1%) Interestingly, crypto and ETFs, while two of the most popular investments, are also the two areas where investors feel they lack the most knowledge. Almost one-third of respondents said that they don't know enough about crypto nor ETFs to invest in them. [Index funds](https://money.com/best-index-funds/) and real estate also fall into this gap, with about one-quarter of respondents saying they don't know enough to invest in either. ## Take control of your financial future ### Achieve greater financial security by providing effective solutions that can help protect your wealth. Click below to start investing today! [Invest in Gold](https://money.com/pr/x8d3b2086b9d?ap_referrer=%2Fmost-popular-investments-now%2F) ## What different generations of investors worry about Overall, 56% of investors said they feel that they haven't invested enough at this point in their lives. The group most concerned with falling behind is Gen X, or people ages 43 to 58. Nearly two-thirds of this generation (64%) say they haven't invested enough. Boomers are the only generation that feels more confident than not in how much they've invested, with just under 43% of 59- to 77-year-olds concerned that they haven't done enough. The biggest fears that investors have tend to be in the realm of not doing enough, rather than doing too much. About 30% worry about being too conservative and 38% worry about not investing enough, whereas only 14% fret about being too aggressive. ![](https://s3.consumersadvocate.org/prd/image/image/19305/medium_414558a1-29d4-465e-b5d1-921febc39ed2.png) American Hartford Gold can help you take control of your financial future [Invest in Gold](https://money.com/pr/cdf8db27d320?ap_referrer=%2Fmost-popular-investments-now%2F) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "BreadcrumbList", "@id": "https://money.com/most-popular-investments-now/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://money.com" }, { "@type": "ListItem", "position": 2, "name": "Investing", "item": "https://money.com/investing/" }, { "@type": "ListItem", "position": 3, "name": "Investments", "item": "https://money.com/investments/" }, { "@type": "ListItem", "position": 4, "name": "Here Are the 5 Most Popular Investments Now" } ] }, { "@type": "WebSite", "@id": "https://money.com/#website", "url": "https://money.com", "name": "Money", "publisher": { "@id": "https://money.com/#organization" } }, { "@type": "WebPage", "@id": "https://money.com/most-popular-investments-now/#webpage", "url": "https://money.com/most-popular-investments-now/", "name": "Here Are the 5 Most Popular Investments Now", "isPartOf": { "@id": "https://money.com/#website" }, "datePublished": "2023-09-27T14:19:24.000Z", "mainEntity": { "@id": "https://money.com/most-popular-investments-now/" }, "inLanguage": "en-US", "breadcrumb": { "@id": "https://money.com/most-popular-investments-now/#breadcrumb" }, "dateModified": "2023-12-19T04:19:04.000Z" }, { "@type": "NewsArticle", "headline": "Here Are the 5 Most Popular Investments Now", "articleSection": "Investing", "image": [ { "@type": "ImageObject", "url": "https://img.money.com/2023/08/News-Top-5-Places-Investors-Putting-Money-Now.jpg?crop=0px%2C93px%2C2880px%2C1620px&quality=85", "width": 1012, "height": 569, "caption": "News-Top-5-Places-Investors-Putting-Money-Now" } ], "author": [ { "@type": "Person", "name": "Brenden Rearick", "url": "https://money.com/author/brenden-rearick/", "@id": "https://money.com/author/brenden-rearick/#author", "description": "Brenden Rearick is a former news reporter at Money with nearly four years of experience covering investing and other personal finance topics.\r\n\r\n", "email": "brenden.rearick@money.com", "alumniOf": "University of Pittsburgh, BA" } ], "publisher": "https://money.com/#organization", "datePublished": "2023-09-27T14:19:24.000Z", "description": "Despite worries about a recession, Americans are diversifying investments and putting money in stocks, crypto, mutual funds, bonds and ETFs.", "abstract": "Despite worries about a recession, Americans are diversifying investments and putting money in stocks, crypto, mutual funds, bonds and ETFs.", "@id": "https://money.com/most-popular-investments-now/", "inLanguage": "en-US", "dateModified": "2023-12-19T04:19:04.000Z", "editor": [ { "@type": "Person", "name": "Julia Glum", "url": "https://money.com/author/julia-glum/", "@id": "https://money.com/author/julia-glum/#author", "description": "Julia Glum joined Money in 2018 and specializes in covering financial trends that affect everyday Americans' wallets. 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