---
title: Everyone's Flipping Out About the New Oculus Rift Headset
description: When Oculus Rift headset sale preorders began Wednesday morning, demand overwhelmed the site.
authors:
  - name: Martha C. White
    role: Writer
    url: https://money.com/author/martha-c-white/
    education: BA, English, Princeton University
    at_money_since: 2015
    articles: 354
    covers:
      - Technology
      - Banking
      - Business
      - Career Advice
      - Credit
      - Credit Cards
      - Debt
      - Economy and Politics
      - Education
      - Federal Reserve Rate Cuts
      - Health and Wellness
      - Housing
      - Identity Theft
      - Insurance
      - Investing
      - Lifestyle
      - Loans
      - Mortgages
      - Personal Finance
      - Professional Services
      - Retirement
      - Shopping
      - Taxes
published: '2016-01-06T19:28:36.000Z'
modified: '2023-12-15T15:15:33.000Z'
section: Technology
tags:
  - Oculus Rift
  - oculus rift release date
  - pubdesk
  - Virtual Reality
  - virtual reality headset
word_count: 273
canonical: https://money.com/oculus-rift-preorders/
type: Article
source: structured-blocks
---

> **Disclosure:** We research all brands listed and may earn a fee from our partners. Research and financial considerations may influence how brands are displayed. Not all brands are included. [Learn more](https://money.com/page/disclaimer/).

![Oculus Rift Headset](https://img.money.com/2016/01/160106_em_oculusrift.jpg?crop=0px%2C0px%2C2100px%2C1181px&quality=85)
*Oculus Rift Headset*

The [tweet](https://twitter.com/PalmerLuckey/status/684766413274234880) announcing that Oculus Rift was finally taking preorders for its virtual-reality headset is barely four hours old, but the clamoring — and the complaining — is already deafening.

Soon after the headset went on sale for preorders at 11AM ET Wednesday, some Twitter users complained about the $599 price of the [VR headset](https://money.com/best-vr-headset/) (which comes with two games, *Lucky’s Tale* and *EVE: Valkyrie*), or the $1,499-and-up price tag on Rift and PC bundles, especially international buyers upset at the taxes they were charged for the device.

Oculus Rift said initially the first shipments would go out before the end of March, but even with a limit of one per customer, that had already been pushed back to May by early afternoon.

There were multiple reports of frustrated customers encountering hang-ups and crashes when trying to order on the Oculus Rift website. "We are experiencing insanely high load. Credit card processing is trying to stay livr \[sic\] under load from mass script kiddie fraud attempts," Oculus VR founder Palmer Luckey tweeted less than half an hour after Oculus Rift preorders went live.

Just before 3PM, [Luckey tweeted](https://twitter.com/PalmerLuckey/status/684822557824925696): "Some people may see their ship date move forward as fraudulent orders in queu are weeded out. Hang tight."

And in response to complaints about the list price, [Luckey tweeted](https://twitter.com/PalmerLuckey/status/684809421675872256): "To reiterate, we are not making money on Rift hardware. High end VR is expensive, but Rift is obscenely cheap for what it is."

The 7,000 or so Kickstarter Oculus Rift backers who pledged $275 or more can sit this frenzy out: They'll get the "Kickstarter Edition" [headset](https://money.com/best-gaming-headset/) package sent to them, [*Wired* reported](http://www.wired.com/2016/01/oculus-kickstarter-backers-get-a-free-rift/).

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "BreadcrumbList",
      "@id": "https://money.com/oculus-rift-preorders/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://money.com"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Technology",
          "item": "https://money.com/technology/"
        },
        {
          "@type": "ListItem",
          "position": 3,
          "name": "Gaming",
          "item": "https://money.com/gaming/"
        },
        {
          "@type": "ListItem",
          "position": 4,
          "name": "Everyone's Flipping Out About the New Oculus Rift Headset"
        }
      ]
    },
    {
      "@type": "WebSite",
      "@id": "https://money.com/#website",
      "url": "https://money.com",
      "name": "Money",
      "publisher": {
        "@id": "https://money.com/#organization"
      }
    },
    {
      "@type": "WebPage",
      "@id": "https://money.com/oculus-rift-preorders/#webpage",
      "url": "https://money.com/oculus-rift-preorders/",
      "name": "Everyone's Flipping Out About the New Oculus Rift Headset",
      "isPartOf": {
        "@id": "https://money.com/#website"
      },
      "datePublished": "2016-01-06T19:28:36.000Z",
      "mainEntity": {
        "@id": "https://money.com/oculus-rift-preorders/"
      },
      "inLanguage": "en-US",
      "breadcrumb": {
        "@id": "https://money.com/oculus-rift-preorders/#breadcrumb"
      },
      "dateModified": "2023-12-15T15:15:33.000Z"
    },
    {
      "@type": "Article",
      "headline": "Everyone's Flipping Out About the New Oculus Rift Headset",
      "articleSection": "Technology",
      "image": [
        {
          "@type": "ImageObject",
          "url": "https://img.money.com/2016/01/160106_em_oculusrift.jpg?crop=0px%2C0px%2C2100px%2C1181px&quality=85",
          "width": 1012,
          "height": 569,
          "caption": "160106_EM_OculusRift"
        }
      ],
      "author": [
        {
          "@type": "Person",
          "name": "Martha C. White",
          "url": "https://money.com/author/martha-c-white/",
          "@id": "https://money.com/author/martha-c-white/#author",
          "image": "https://img.money.com/2014/01/martha.png?w=350&h=430&crop=1",
          "jobTitle": "Writer",
          "alumniOf": "BA, English, Princeton University",
          "worksFor": {
            "@id": "https://money.com/#organization"
          }
        }
      ],
      "publisher": "https://money.com/#organization",
      "datePublished": "2016-01-06T19:28:36.000Z",
      "description": "When Oculus Rift headset sale preorders began Wednesday morning, demand overwhelmed the site.",
      "abstract": "When Oculus Rift headset sale preorders began Wednesday morning, demand overwhelmed the site.",
      "@id": "https://money.com/oculus-rift-preorders/",
      "inLanguage": "en-US",
      "dateModified": "2023-12-15T15:15:33.000Z",
      "wordCount": 273,
      "keywords": [
        "Oculus Rift",
        "oculus rift release date",
        "pubdesk",
        "Virtual Reality",
        "virtual reality headset"
      ],
      "about": [
        {
          "@type": "Thing",
          "name": "Technology",
          "sameAs": [
            "https://en.wikipedia.org/wiki/Technology"
          ]
        },
        {
          "@type": "Thing",
          "name": "Video game",
          "sameAs": [
            "https://en.wikipedia.org/wiki/Video_game"
          ]
        }
      ]
    }
  ]
}
```
