--- title: Scruff-A-Luvs Are the Holiday Season’s Hottest Toy, and They’re Already Selling Out. Here’s Where You Can Buy One description: Little Live Pets Scruff-A-Luvs are shaping up as the 2018 holiday season's hot toy. They're sold out at Walmart, but in stock at Amazon. authors: - name: Martha C. White role: Writer url: https://money.com/author/martha-c-white/ education: BA, English, Princeton University at_money_since: 2015 articles: 350 covers: - Shopping - Banking - Business - Career Advice - Credit - Credit Cards - Debt - Economy and Politics - Education - Federal Reserve Rate Cuts - Health and Wellness - Housing - Identity Theft - Insurance - Investing - Lifestyle - Loans - Mortgages - Personal Finance - Professional Services - Retirement - Taxes - Technology published: '2018-11-05T19:59:55.000Z' modified: '2024-05-16T13:27:30.000Z' section: Shopping tags: - holiday shopping - Toys word_count: 463 canonical: https://money.com/scruff-a-luvs-hot-toy-where-to-buy-in-stock/ type: Article source: structured-blocks --- > **Disclosure:** We research all brands listed and may earn a fee from our partners. Research and financial considerations may influence how brands are displayed. Not all brands are included. [Learn more](https://money.com/page/disclaimer/). ![Moose Toys Scruff-a-Luvs](https://img.money.com/2018/11/181105-hottest-toy.jpg) *Scruff-a-Luvs, the hot new holiday toy from Moose Toys.* Scruff-A-Luvs are shaping up to be the hot toy of the 2018 holiday season. In fact, these interactive, colorful toy pets are so popular that they’re already selling out — weeks before Black Friday. For the uninitiated, Scruff-A-Luvs are the newest toys from the Little Live Pets brand, owned by parent company Moose Toys, the business behind the popular [Shopkins](https://www.amazon.com/gp/product/B06XFPQJ6L/ref=as_li_qf_asin_il_tl?ie=UTF8&tag=money018f-20&creative=9325&linkCode=as2&creativeASIN=B06XFPQJ6L&linkId=77794eef2c1f5fc282c397f2ec62c97d) line of collectibles. Little Live Scruff-A-Luvs fall into the category of “mystery pets.” They start out as indistinguishable matted balls of fur. ![](https://img.money.com/2018/11/scruff-a-luvs-mat-of-fur.jpeg) But when your kid gives them a bath, dries them, and combs out their fur, a Scruff-A-Luv turns into a recognizable puppy, kitten, or bunny rabbit. (Not knowing what kind of critter you’re going to get is part of the appeal… and, of course, is a good way to keep kids wanting to collect the whole menagerie.) ![](https://img.money.com/2018/11/scruff-a-luvs-bunny.jpeg) At the moment, the little blue Scruff-A-Luvs is [sold out at Walmart](https://www.walmart.com/ip/Little-Live-Scruff-a-Luvs-Blue/508300431). It's worth keeping an eye on Walmart's site for restocks, however, because before they sold out, this Scruff-A-Luvs was listed at $17.72, which is a little cheaper than the most common price for Scruff-A-Luvs (just under $20). The [pink Scruff-A-Luv](https://www.walmart.com/ip/Little-Live-Scruff-a-Luvs-Pink/200326810) is only available at Walmart's site through third-party sellers, at a pretty hefty markup (over $37). [Watch video](https://www.youtube.com/watch?v=nsyShEC0J2I) Amazon still has both colors of Scruff-A-Luvs in stock, at $19.99 for the [pink Scruff-A-Luv](https://www.amazon.com/gp/product/B01N2P0QD0/ref=as_li_qf_asin_il_tl?ie=UTF8&tag=money018f-20&creative=9325&linkCode=as2&creativeASIN=B01N2P0QD0&linkId=89276c33a9a76c94c200751cae5656a2) and $19.72 for the [blue Scruff-a-Luv](https://www.amazon.com/gp/product/B079FWWQDB/ref=as_li_qf_asin_il_tl?ie=UTF8&tag=money018f-20&creative=9325&linkCode=as2&creativeASIN=B079FWWQDB&linkId=4a73658e16e1a91e423b6ad35a893573). What's more, Amazon just announced that all customers — including shoppers who are not Amazon Prime members — get [free shipping on all purchases](https://press.aboutamazon.com/news-releases/news-release-details/amazon-expands-free-shipping-everyone-holiday-season) for the 2018 holiday season, with no minimum purchase required. Earlier on Monday, Amazon's price for the blue Scruff-A-Luvs was under $18, perhaps because it was matching or undercutting Walmart's price. So prices on Scruff-A-Luvs may vary depending on where and when you purchase, and deals are possible. For that matter, higher prices are very much a possibility too: A limited-edition [purple Scruff-A-Luv](https://www.amazon.com/gp/product/B07H6Q6VFD/ref=as_li_qf_asin_il_tl?ie=UTF8&tag=money018f-20&creative=9325&linkCode=as2&creativeASIN=B07H6Q6VFD&linkId=a57091d493d7c33b4a390541b22d476d), still available through Amazon’s platform of sellers, will set you back $28.99 right now. ![](https://img.money.com/2018/11/scruff-a-luvs-purple.jpg) Target still has Scruff-A-Luvs in stock for $19.99 as well, in [both pink](https://www.target.com/p/little-live-pets-scruff-a-luv-pink/-/A-53384956) and [blue varieties](https://www.target.com/p/little-live-pets-scruff-a-luv-blue/-/A-53355877). You can also score [Scruff-A-Luvs at Best Buy](https://www.bestbuy.com/site/moose-toys-little-live-scruff-a-luvs-rescue-pets-styles-may-vary/6258478.p) for $19.99, but the description "styles may vary" indicates that you'll not only be surprised by what critter is inside, but what color you'll have shipped to you, as well. ![](https://img.money.com/2018/11/scruff-a-luvs-best-buy.jpg) Will Scruff-A-Luvs hold onto its current status as the absolute hottest holiday toy of 2018, and soon be sold out at stores all over the country? It's hard to say this early in the season, but that's the way things are looking right now. So parents, it could be wise to get a move on if you don't want to be like all the people last year who waited too late to try and buy Fingerlings monkeys. *We’ve included affiliate links into this article.* [*Click here*](https://money.com/page/disclaimer/) *to learn what those are.* ```json { "@context": "https://schema.org", "@graph": [ { "@type": "BreadcrumbList", "@id": "https://money.com/scruff-a-luvs-hot-toy-where-to-buy-in-stock/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://money.com" }, { "@type": "ListItem", "position": 2, "name": "Shopping", "item": "https://money.com/shopping/" }, { "@type": "ListItem", "position": 3, "name": "Gifts", "item": "https://money.com/gifts/" }, { "@type": "ListItem", "position": 4, "name": "Scruff-A-Luvs Are the Holiday Season’s Hottest Toy, and They’re Already Selling Out. 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