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By Susie Poppick
June 3, 2015
SAUL LOEB—AFP/Getty Images

A new Taco Bell location in the Wicker Park neighborhood of Chicago will serve customers beer, wine, and mixed drinks, according to reports.

The restaurant is part of Taco Bell’s rebranding effort, introducing upscale locations similar to the chain’s outposts in the U.K., Seoul and Tokyo, which feature more open kitchens and fancy serving baskets. The location will have an “urban” aesthetic, with exposed brick walls and murals.

Boozy drinks will be served only to customers eating inside, and they will come in special cups to distinguish them from regular soft drinks.

This isn’t the first time in recent months that Taco Bell has made moves to change its image: The company has also vowed to eliminate artificial flavors and coloring from about 95 percent of its U.S. menu.

Advertiser Disclosure

The purpose of this disclosure is to explain how we make money without charging you for our content.

Our mission is to help people at any stage of life make smart financial decisions through research, reporting, reviews, recommendations, and tools.

Earning your trust is essential to our success, and we believe transparency is critical to creating that trust. To that end, you should know that many or all of the companies featured here are partners who advertise with us.

Our content is free because our partners pay us a referral fee if you click on links or call any of the phone numbers on our site. If you choose to interact with the content on our site, we will likely receive compensation. If you don't, we will not be compensated. Ultimately the choice is yours.

Opinions are our own and our editors and staff writers are instructed to maintain editorial integrity, but compensation along with in-depth research will determine where, how, and in what order they appear on the page.

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