--- title: Why Skechers Is Suddenly Beating Adidas and New Balance description: Consumers are increasingly choosing walking and fashion-casual over running sneakers, according to a new report by NPD Group. Nike and its Jordan brand still command 62% of the sneaker market, but Skechers grew to 5% market share, topping Adidas. authors: - name: Susie Poppick url: https://money.com/author/susie-poppick/ at_money_since: 2013 articles: 117 covers: - Business - Banking - Career Advice - Credit - Credit Cards - Economy and Politics - Education - Housing - Identity Theft - Insurance - Investing - Lifestyle - Loans - Personal Finance - Retirement - Shopping - Taxes - Technology social: - https://x.com/susiepoppick former_staff: true published: '2015-05-19T14:18:04.000Z' modified: '2023-11-27T18:57:39.000Z' section: Business tags: - Adidas - athletics - Clothing - footwear - Nike - pubdesk - Skechers - sneakers word_count: 186 canonical: https://money.com/skechers-nike-adidas-most-popular-sneaker-america/ type: Article source: structured-blocks --- > **Disclosure:** We research all brands listed and may earn a fee from our partners. Research and financial considerations may influence how brands are displayed. Not all brands are included. [Learn more](https://money.com/page/disclaimer/). ![144578035_360](https://img.money.com/2015/05/144578035_360.png) With consumers increasingly choosing walking and "fashion-casual" over running sneakers, California-based Skechers has pulled into second place in the sports footwear market, according to a new report by retail tracker NPD Group. Nike and its Jordan brand still command a dominant 62% of the sneaker market. But Skechers grew to 5% market share last quarter. Third-place Adidas accounted for 4.6% of the market. Though running shoes are still by far the most popular type of sneaker in the U.S., the growth in Skechers’s sales—up 29% last year—has mostly come from its casual and walking segments. “[Walking](https://money.com/best-walking-shoes-for-men/) has been relatively dormant for a number of years, and they’ve kind of reignited it,” NPD Group analyst Matt Powell told the *[Wall Street Journal](http://www.wsj.com/articles/skechers-strides-into-second-place-in-u-s-sports-footwear-market-1431982249)*. This hot streak follows choppier performance in the early 2000s, and amounts to a turn-around for a company that in 2012 was forced to pay $40 million in fines after the Federal Trade Commission found it falsely claimed its "Shape Ups" shoes could tone the buttocks. ![SKX Chart](http://media.ycharts.com/charts/41eae24d9f215d5eff56d1d3748d8c79.png) [SKX](http://ycharts.com/companies/SKX) data by [YCharts](http://ycharts.com) One trend that's helped the company? [Men are increasingly driving](https://www.npd.com/wps/portal/npd/us/news/press-releases/men-increasingly-embrace-fashion-in-footwear/) the shift to sneaker-as-fashion staple. ```json { "@context": "https://schema.org", "@graph": [ { "@type": "BreadcrumbList", "@id": "https://money.com/skechers-nike-adidas-most-popular-sneaker-america/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://money.com" }, { "@type": "ListItem", "position": 2, "name": "Business", "item": "https://money.com/business/" }, { "@type": "ListItem", "position": 3, "name": "Branding", "item": "https://money.com/branding/" }, { "@type": "ListItem", "position": 4, "name": "Why Skechers Is Suddenly Beating Adidas and New Balance" } ] }, { "@type": "WebSite", "@id": "https://money.com/#website", "url": "https://money.com", "name": "Money", "publisher": { "@id": "https://money.com/#organization" } }, { "@type": "WebPage", "@id": "https://money.com/skechers-nike-adidas-most-popular-sneaker-america/#webpage", "url": "https://money.com/skechers-nike-adidas-most-popular-sneaker-america/", "name": "Why Skechers Is Suddenly Beating Adidas and New Balance", "isPartOf": { "@id": "https://money.com/#website" }, "datePublished": "2015-05-19T14:18:04.000Z", "mainEntity": { "@id": "https://money.com/skechers-nike-adidas-most-popular-sneaker-america/" }, "inLanguage": "en-US", "breadcrumb": { "@id": "https://money.com/skechers-nike-adidas-most-popular-sneaker-america/#breadcrumb" }, "dateModified": "2023-11-27T18:57:39.000Z" }, { "@type": "Article", "headline": "Why Skechers Is Suddenly Beating Adidas and New Balance", "articleSection": "Business", "image": [ { "@type": "ImageObject", "url": "https://img.money.com/2015/05/144578035_360.png", "width": 360, "height": 251, "caption": "144578035_360" }, { "@type": "ImageObject", "url": "https://media.ycharts.com/charts/41eae24d9f215d5eff56d1d3748d8c79.png", "width": "", "height": "" } ], "author": [ { "@type": "Person", "name": "Susie Poppick", "url": "https://money.com/author/susie-poppick/", "@id": "https://money.com/author/susie-poppick/#author", "image": "https://img.money.com/2014/05/14-05-21_bio_author_poppick.jpg?quality=85&w=190&h=190&crop=1", "email": "susie_poppick@moneymail.com", "sameAs": [ "https://x.com/susiepoppick" ] } ], "publisher": "https://money.com/#organization", "datePublished": "2015-05-19T14:18:04.000Z", "description": "Consumers are increasingly choosing walking and fashion-casual over running sneakers, according to a new report by NPD Group. 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