--- title: Taco Bell Will Announce a Secret New Menu Item During the Super Bowl description: Taco Bell will announce a new food item during a 30-second Super Bowl commercial in 2016. authors: - name: Susie Poppick url: https://money.com/author/susie-poppick/ at_money_since: 2013 articles: 117 covers: - Lifestyle - Banking - Business - Career Advice - Credit - Credit Cards - Economy and Politics - Education - Housing - Identity Theft - Insurance - Investing - Loans - Personal Finance - Retirement - Shopping - Taxes - Technology social: - https://x.com/susiepoppick former_staff: true published: '2016-01-07T22:18:51.000Z' modified: '2024-05-16T10:47:50.000Z' section: Lifestyle tags: - Food - Food & Drink - pubdesk - Taco Bell word_count: 205 canonical: https://money.com/taco-bell-new-super-bowl-50/ type: Article source: structured-blocks --- > **Disclosure:** We research all brands listed and may earn a fee from our partners. Research and financial considerations may influence how brands are displayed. Not all brands are included. [Learn more](https://money.com/page/disclaimer/). ![taco-bell-super-bowl-50-new](https://img.money.com/2016/01/taco-bell-super-bowl-50-new.jpg) Taco Bell plans to run a 30-second Super Bowl commercial unveiling "what could be its biggest food creation yet," the company teased in a [press release](https://www.tacobell.com/news/biggest-food-creation-yet) Thursday. While Taco Bell isn't providing any clues as to what consumers might expect from the new menu item, it seems likely that the product will be indulgent, to tempt viewers already chowing down on greasy Super Bowl fare. Here's one (completely speculative) guess that's as good as any: [The Naked Crispy Chicken Taco](http://www.grubstreet.com/2015/09/taco-bell-fried-chicken-shell-taco.html), launched last September, but only in select California locations. After all, Taco Bell always loves to find new ingredients to [mold into the shape](http://www.esquire.com/food-drink/food/a33875/the-chicken-biscuit-taco-plus-9-craziest-taco-bell-inventions/) of a taco shell. And perhaps the chain's food scientists could imbue the new creation with the flavor of Buffalo sauce—you know, to keep in line with the Super Bowl theme. **Read More: Taco Bell Is Breaking Out the Booze** No clues yet on how much the item will cost and where it will be available. Of course, if history is any indication, Taco Bell may very well be handing out food freebies come game time. Here's the fast food giant's publicity stunt of a [statement](https://www.tacobell.com/news/biggest-food-creation-yet), full of "redacted" words (and just begging to be turned into a Mad Libs game). ![](https://img.money.com/2016/01/taco-bell-super-bowl-50.jpg) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "BreadcrumbList", "@id": "https://money.com/taco-bell-new-super-bowl-50/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://money.com" }, { "@type": "ListItem", "position": 2, "name": "Lifestyle", "item": "https://money.com/lifestyle/" }, { "@type": "ListItem", "position": 3, "name": "Restaurants", "item": "https://money.com/restaurants/" }, { "@type": "ListItem", "position": 4, "name": "Taco Bell Will Announce a Secret New Menu Item During the Super Bowl" } ] }, { "@type": "WebSite", "@id": "https://money.com/#website", "url": "https://money.com", "name": "Money", "publisher": { "@id": "https://money.com/#organization" } }, { "@type": "WebPage", "@id": "https://money.com/taco-bell-new-super-bowl-50/#webpage", "url": "https://money.com/taco-bell-new-super-bowl-50/", "name": "Taco Bell Will Announce a Secret New Menu Item During the Super Bowl", "isPartOf": { "@id": "https://money.com/#website" }, "datePublished": "2016-01-07T22:18:51.000Z", "mainEntity": { "@id": "https://money.com/taco-bell-new-super-bowl-50/" }, "inLanguage": "en-US", "breadcrumb": { "@id": "https://money.com/taco-bell-new-super-bowl-50/#breadcrumb" }, "dateModified": "2024-05-16T10:47:50.000Z" }, { "@type": "Article", "headline": "Taco Bell Will Announce a Secret New Menu Item During the Super Bowl", "articleSection": "Lifestyle", "image": [ { "@type": "ImageObject", "url": "https://img.money.com/2016/01/taco-bell-super-bowl-50-new.jpg", "width": 4000, "height": 2667, "caption": "taco-bell-super-bowl-50-new" }, { "@type": "ImageObject", "url": "https://img.money.com/2016/01/taco-bell-super-bowl-50.jpg", "width": 800, "height": 1186 } ], "author": [ { "@type": "Person", "name": "Susie Poppick", "url": "https://money.com/author/susie-poppick/", "@id": "https://money.com/author/susie-poppick/#author", "image": "https://img.money.com/2014/05/14-05-21_bio_author_poppick.jpg?quality=85&w=190&h=190&crop=1", "email": "susie_poppick@moneymail.com", "sameAs": [ "https://x.com/susiepoppick" ] } ], "publisher": "https://money.com/#organization", "datePublished": "2016-01-07T22:18:51.000Z", "description": "Taco Bell will announce a new food item during a 30-second Super Bowl commercial in 2016.", "abstract": "Taco Bell will announce a new food item during a 30-second Super Bowl commercial in 2016.", "@id": "https://money.com/taco-bell-new-super-bowl-50/", "inLanguage": "en-US", "dateModified": "2024-05-16T10:47:50.000Z", "wordCount": 205, "keywords": [ "Food", "Food & Drink", "pubdesk", "Taco Bell" ], "about": [ { "@type": "Thing", "name": "Lifestyle", "sameAs": [ "https://en.wikipedia.org/wiki/Lifestyle" ] }, { "@type": "Thing", "name": "Restaurant", "sameAs": [ "https://en.wikipedia.org/wiki/Restaurant" ] } ] } ] } ```