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By Susie Poppick
January 7, 2016
Daniel Acker—© Bloomberg Finance LP 2015

Taco Bell plans to run a 30-second Super Bowl commercial unveiling “what could be its biggest food creation yet,” the company teased in a press release Thursday.

While Taco Bell isn’t providing any clues as to what consumers might expect from the new menu item, it seems likely that the product will be indulgent, to tempt viewers already chowing down on greasy Super Bowl fare. Here’s one (completely speculative) guess that’s as good as any: The Naked Crispy Chicken Taco, launched last September, but only in select California locations.

After all, Taco Bell always loves to find new ingredients to mold into the shape of a taco shell. And perhaps the chain’s food scientists could imbue the new creation with the flavor of Buffalo sauce—you know, to keep in line with the Super Bowl theme.

Read More: Taco Bell Is Breaking Out the Booze

No clues yet on how much the item will cost and where it will be available. Of course, if history is any indication, Taco Bell may very well be handing out food freebies come game time.

Here’s the fast food giant’s publicity stunt of a statement, full of “redacted” words (and just begging to be turned into a Mad Libs game).

Taco Bell
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Our mission is to help people at any stage of life make smart financial decisions through research, reporting, reviews, recommendations, and tools.

Earning your trust is essential to our success, and we believe transparency is critical to creating that trust. To that end, you should know that many or all of the companies featured here are partners who advertise with us.

Our content is free because our partners pay us a referral fee if you click on links or call any of the phone numbers on our site. If you choose to interact with the content on our site, we will likely receive compensation. If you don't, we will not be compensated. Ultimately the choice is yours.

Opinions are our own and our editors and staff writers are instructed to maintain editorial integrity, but compensation along with in-depth research will determine where, how, and in what order they appear on the page.

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