Saab

Oddly shaped, with a pathetic engine and the ignition inexplicably located on the floor: The Financial Times described Swedish automaker Saab as "the anti-brand brand." Could it be any wonder that Generation X loved them? Saab sales climbed steadily throughout the early 1980s and, after a drop off in 1986, rebounded through much of the 1990s. The car took a star turn in such slacker classics as High Fidelity and Sideways. But as the FT concluded, "the commercial drawback of being an 'anti-brand brand,' of course, is that many people drive Saabs precisely because other people don’t."

Saab sales hit a wall in first part of the last decade, in part because GM, which acquired the brand in 2000, watered down the car's distinctive flavor in an effort to expand its appeal. Saab essentially stopped production in 2011. Millennials, lukewarm on cars to start with, don't seem to notice what they are missing, at least according to AutoGuide.com.