---
title: Urban Outfitters Wants You to Buy a $45 AOL T-Shirt
description: Nostalgia for the 1990s is getting pricier. Urban Outfitters is selling a t-shirt decorated with the classic AOL logo for $45
authors:
  - name: Zamira Rahim
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published: '2017-02-22T13:02:36.000Z'
modified: '2017-02-22T13:02:36.000Z'
section: Lifestyle
tags:
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  - Clothing
  - onetime
  - Urban Outfitters
word_count: 113
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![urban-outfitters](https://img.money.com/2017/02/urban-outfitters.jpg)

Nostalgia for the 1990s is getting pricier. Urban Outfitters is selling a t-shirt decorated with the classic AOL logo, reading 'America Online', on sale for $45, [CNN reports.](http://money.cnn.com/2017/02/21/news/companies/aol-urban-outfitters/)

The shirt is made by [Altru Apparel](https://www.altruapparel.com/), a company which has a [commercial](https://youtu.be/Oushok_VTJM) that reminds people of AOL's dial up internet system. It's safer ground for Urban Outfitters than some of their past offerings, which have included a Kent State sweatshirt that appeared to have blood spatters across it.

Altru Apparel also makes clothes with Polaroid logos. While a lot of the references might go over the heads of younger consumers, nostalgia marketing is [reportedly popular amongst millennials.](http://www.forbes.com/sites/laurenfriedman/2016/08/02/why-nostalgia-marketing-works-so-well-with-millennials-and-how-your-brand-can-benefit/#55d6c5b114bf) Time to dig the floppy disks out.

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