--- title: 7-Eleven Free Slurpee Day Supersized Into a Freebie Week description: 'As usual, 7-Eleven customers get free Slurpees on 7-Eleven Day (Friday, July 11). What''s unusual this year is what comes after 7/11: seven more days of freebies.' authors: - name: Brad Tuttle role: Senior Editor url: https://money.com/author/brad-tuttle/ bio: Brad Tuttle is a former senior editor at Money with over 10 years’ experience covering a vast number of personal finance topics, including careers, cars, travel, budgeting, investing, insurance, credit cards, consumer psychology, real estate, banking, and shopping and deals. education: Columbia University School of Journalism, MS at_money_since: 2014 articles: 366 covers: - Lifestyle - Banking - Business - Career Advice - Credit - Credit Cards - Economy and Politics - Education - Health and Wellness - Housing - Identity Theft - Insurance - Investing - Loans - Mortgages - Personal Finance - Pets - Professional Services - Retirement - Shopping - Taxes - Technology social: - https://twitter.com/bradrtuttle - https://linkedin.com/in/brad-tuttle-834b225 former_staff: true published: '2014-07-09T12:49:05.000Z' modified: '2024-05-16T09:53:25.000Z' section: Lifestyle tags: - 7-Eleven - 7-Eleven Day - apps - consumer psychology - deals - Free Slurpee Day - freebies - marketing - slurpee word_count: 470 canonical: https://money.com/7-eleven-free-slurpee-day-week-freebies/ type: Article source: structured-blocks --- > **Disclosure:** We research all brands listed and may earn a fee from our partners. Research and financial considerations may influence how brands are displayed. Not all brands are included. [Learn more](https://money.com/page/disclaimer/). ![Actress Ashley Benson of ABC's hit TV show "Pretty Little Liars" takes ceremonial first slurpee sip](https://img.money.com/2014/07/140709_em_slurpee_1.jpg?crop=0px%2C970px%2C3000px%2C1687px&quality=85) *Actress Ashley Benson of ABC's show "Pretty Little Liars" takes ceremonial first Slurpee sip during last summer's 7-Eleven promotions.* In what has become a wildly popular annual tradition, July 11 is celebrated as [7-Eleven Day](https://www.7-eleven.com/7-Eleven-Day) by the convenience store giant. The average customer probably refers to the day as something different, though: Free Slurpee Day. On that day, all customers are entitled to a free Slurpee, no coupon or loyalty program membership required. Last year, when [7-Eleven increased the size of free Slurpees](http://business.time.com/2013/07/11/7-elevens-free-slurpee-day-this-year-with-bigger-slurpees/) from 7.11 ounces to a regular Small (12 ounces), something like 7 million free Slurpees were slurped by customers. Even more are expected this year, when 7-Eleven has upped its game again, transforming its ordinary one-day giveaway into eight days in a row of freebies. While 7-Eleven Day works like normal—anyone who shows up from 11 a.m. to 7 p.m. gets a free Slurpee—the rest of the freebies require the download of a [7-Eleven app](https://itunes.apple.com/us/app/7-eleven-inc./id589653414). Do so and show your smartphone screen to a 7-Eleven clerk on the appropriate day for these freebies: **Saturday, July 12:** Big Gulp **Sunday, July 13:** M&M's Birthday Cake Flavor Candies **Monday, July 14:** Grandma's Cookies **Tuesday, July 15:** Twinkies **Wednesday, July 16:** Snickers or Twix Ice Cream Bar **Thursday, July 17:** Quaker Chewy Yogurt Snack Bar **Friday, July 18:** Pillsbury Cookie **Saturday, July 19:** Small Slurpee That's a lot of freebies. Why does 7-Eleven do it? One reason is that giveaways are good for business. When a consumer is handed something for free, it generates good will—and a sense of obligation to want to pay that nicety back in some form. So when a customer gets a [free sample at a supermarket](http://business.time.com/2011/02/17/the-power-of-freebies-why-companies-pay-to-give-free-samples-to-supermarket-customers/), he's more likely to buy whatever it is he tasted, or at least to buy a little something extra. When the sample is little in size, there's also a tendency to want a little more. That's why, historically, the day that 7-Eleven hands out free Slurpees is also usually a [huge day for sales of Slurpees](http://business.time.com/2011/07/11/odd-consumer-behavior-files-when-stuff-is-free-were-more-likely-to-buy/), as well as sales of other items. And what goes well with Slurpees? As company executives explained to [*USA Today*](http://www.usatoday.com/story/money/business/2014/07/08/7-eleven-marketing-promotions-freebies/12356947/), stores will be pushing "Big Bite hot dogs for $1 on Friday (usually $1.99) to wash down with the free Slurpees." The new Doritos Loaded cheese sticks, unleashed on the public in early July, will probably also be big sellers. The requirement to download an app also makes a lot of sense for 7-Eleven. In today's noisy, ad-splashed world, brands and retailers love the idea of having such a direct connection—and sales path—to consumers. But it's gotten harder and harder to convince consumers they should download yet another app, especially one that's going to spam them with news and promotions they don't necessarily want. Few are going to download an app for, say, a measly 50¢ discount. But a whole week of freebies? A lot of folks will say: Sign me up. ```json { "@context": "https://schema.org", "@graph": [ { "@type": "BreadcrumbList", "@id": "https://money.com/7-eleven-free-slurpee-day-week-freebies/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://money.com" }, { "@type": "ListItem", "position": 2, "name": "Lifestyle", "item": "https://money.com/lifestyle/" }, { "@type": "ListItem", "position": 3, "name": "Places to Travel", "item": "https://money.com/places-to-travel/" }, { "@type": "ListItem", "position": 4, "name": "7-Eleven Free Slurpee Day Supersized Into a Freebie Week" } ] }, { "@type": "WebSite", "@id": "https://money.com/#website", "url": "https://money.com", "name": "Money", "publisher": { "@id": "https://money.com/#organization" } }, { "@type": "WebPage", "@id": "https://money.com/7-eleven-free-slurpee-day-week-freebies/#webpage", "url": "https://money.com/7-eleven-free-slurpee-day-week-freebies/", "name": "7-Eleven Free Slurpee Day Supersized Into a Freebie Week", "isPartOf": { "@id": "https://money.com/#website" }, "datePublished": "2014-07-09T12:49:05.000Z", "mainEntity": { "@id": "https://money.com/7-eleven-free-slurpee-day-week-freebies/" }, "inLanguage": "en-US", "breadcrumb": { "@id": "https://money.com/7-eleven-free-slurpee-day-week-freebies/#breadcrumb" }, "dateModified": "2024-05-16T09:53:25.000Z" }, { "@type": "Article", "headline": "7-Eleven Free Slurpee Day Supersized Into a Freebie Week", "articleSection": "Lifestyle", "image": [ { "@type": "ImageObject", "url": "https://img.money.com/2014/07/140709_em_slurpee_1.jpg?crop=0px%2C970px%2C3000px%2C1687px&quality=85", "width": 1012, "height": 569, "caption": "140709_EM_Slurpee_1" } ], "author": [ { "@type": "Person", "name": "Brad Tuttle", "url": "https://money.com/author/brad-tuttle/", "@id": "https://money.com/author/brad-tuttle/#author", "description": "Brad Tuttle is a former senior editor at Money with over 10 years’ experience covering a vast number of personal finance topics, including careers, cars, travel, budgeting, investing, insurance, credit cards, consumer psychology, real estate, banking, and shopping and deals.\r\n\r\n", "image": "https://img.money.com/2014/01/Brad-Tuttle.png?w=226&h=247&crop=1", "alumniOf": "Columbia University School of Journalism, MS", "sameAs": [ "https://twitter.com/bradrtuttle", "https://linkedin.com/in/brad-tuttle-834b225" ] } ], "publisher": "https://money.com/#organization", "datePublished": "2014-07-09T12:49:05.000Z", "description": "As usual, 7-Eleven customers get free Slurpees on 7-Eleven Day (Friday, July 11). 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