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By bradtuttle
July 9, 2014
Actress Ashley Benson of ABC's show  Pretty Little Liars  takes ceremonial first Slurpee sip during last summer's 7-Eleven promotions.
Actress Ashley Benson of ABC's show "Pretty Little Liars" takes ceremonial first Slurpee sip during last summer's 7-Eleven promotions.
Jonathan Leibson—Getty Images for 7-Eleven

In what has become a wildly popular annual tradition, July 11 is celebrated as 7-Eleven Day by the convenience store giant. The average customer probably refers to the day as something different, though: Free Slurpee Day. On that day, all customers are entitled to a free Slurpee, no coupon or loyalty program membership required.

Last year, when 7-Eleven increased the size of free Slurpees from 7.11 ounces to a regular Small (12 ounces), something like 7 million free Slurpees were slurped by customers. Even more are expected this year, when 7-Eleven has upped its game again, transforming its ordinary one-day giveaway into eight days in a row of freebies.

While 7-Eleven Day works like normal—anyone who shows up from 11 a.m. to 7 p.m. gets a free Slurpee—the rest of the freebies require the download of a 7-Eleven app. Do so and show your smartphone screen to a 7-Eleven clerk on the appropriate day for these freebies:

Saturday, July 12: Big Gulp
Sunday, July 13: M&M’s Birthday Cake Flavor Candies
Monday, July 14: Grandma’s Cookies
Tuesday, July 15: Twinkies
Wednesday, July 16: Snickers or Twix Ice Cream Bar
Thursday, July 17: Quaker Chewy Yogurt Snack Bar
Friday, July 18: Pillsbury Cookie
Saturday, July 19: Small Slurpee

That’s a lot of freebies.

Why does 7-Eleven do it? One reason is that giveaways are good for business. When a consumer is handed something for free, it generates good will—and a sense of obligation to want to pay that nicety back in some form. So when a customer gets a free sample at a supermarket, he’s more likely to buy whatever it is he tasted, or at least to buy a little something extra. When the sample is little in size, there’s also a tendency to want a little more.

That’s why, historically, the day that 7-Eleven hands out free Slurpees is also usually a huge day for sales of Slurpees, as well as sales of other items. And what goes well with Slurpees?

As company executives explained to USA Today, stores will be pushing “Big Bite hot dogs for $1 on Friday (usually $1.99) to wash down with the free Slurpees.” The new Doritos Loaded cheese sticks, unleashed on the public in early July, will probably also be big sellers.

The requirement to download an app also makes a lot of sense for 7-Eleven. In today’s noisy, ad-splashed world, brands and retailers love the idea of having such a direct connection—and sales path—to consumers. But it’s gotten harder and harder to convince consumers they should download yet another app, especially one that’s going to spam them with news and promotions they don’t necessarily want. Few are going to download an app for, say, a measly 50¢ discount.

But a whole week of freebies? A lot of folks will say: Sign me up.

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The purpose of this disclosure is to explain how we make money without charging you for our content.

Our mission is to help people at any stage of life make smart financial decisions through research, reporting, reviews, recommendations, and tools.

Earning your trust is essential to our success, and we believe transparency is critical to creating that trust. To that end, you should know that many or all of the companies featured here are partners who advertise with us.

Our content is free because our partners pay us a referral fee if you click on links or call any of the phone numbers on our site. If you choose to interact with the content on our site, we will likely receive compensation. If you don't, we will not be compensated. Ultimately the choice is yours.

Opinions are our own and our editors and staff writers are instructed to maintain editorial integrity, but compensation along with in-depth research will determine where, how, and in what order they appear on the page.

To find out more about our editorial process and how we make money, click here.

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