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Published: Dec 10, 2021 11 min read

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One squirrel with a pile of acorns is scratching your head, looking at the another squirrel chilling with alternative assets, like books, artwork, watch, shoe and etc.
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In 1962, shortly after recording "Love Me Do" at Abbey Road, The Beatles signed a pressing of the song. John, Paul, George and Ringo proudly scribbled their names in blue ballpoint pen on the paper label. It was their debut single.

And last month, you could buy shares of it.

Owning part of an original Beatles autograph would be the ultimate party brag, but the nostalgia factor wasn't what made it a good opportunity to invest. The analysts at Alts recommended it because the market value was $24,000, and they knew a signed version of the record's B-side — the much less popular "P.S. I Love You" — had recently sold elsewhere for $22,400.

Based upon this and other research, the Alts team decided the valuation for "Love Me Do" was strong. Because the item was likely to appreciate, they suggested buying in now.

"Cultural assets continue to ping-pong around the 60% to 70% mark for the year," they wrote in a Dec. 7 newsletter update. "With three trading weeks to go, they're set to be one of the, if not the, best performing asset categories of 2021."

Alts, which calls itself the largest alternative investing community on the internet, excels at this sort of analysis. From video games to farmland to decades-old Beatles records, the Alts team says it dives deep on opportunities to invest in various assets in order to uncover "undervalued, mispriced and hidden gems."

These alternative, or exotic, assets are driving an increasingly popular subgenre of investing. A handful of converging factors have made people realize you don't have to stare at complicated candlestick charts all day in order to invest. Democratization, fractionalization and technological advances are making nonstandard assets like collectibles more accessible — and Alts aims to help new investors navigate it all.

Investing can be fun, especially when you're putting your money into things like wine, comic books or meteorites. But it can also be tricky. The field is hugely varied and quickly evolving, and that means you have to do your homework.