--- title: America's Most Expensive Mall Just Opened, Complete With a Water Park, Ski Hill, and Rollercoaster description: American Dream, the most expensive mall in the U.S., just opened in New Jersey, with a water park, ski hill, rollercoaster, and ice rink. authors: - name: Kristen Bahler role: Managing Editor url: https://money.com/author/kristen-bahler/ bio: Kristen Bahler has spent more than a decade turning culture, work and consumer spending trends into conversation-driving stories. Today, she leads Money's sponsored content channel and reader-favorite franchises like Best Places to Live and Best Places to Travel. education: Northeastern University, MA Journalism at_money_since: 2016 articles: 52 covers: - Business - Banking - Career Advice - Credit - Credit Cards - Economy and Politics - Education - Health and Wellness - Housing - Identity Theft - Insurance - Investing - Lifestyle - Loans - Mortgages - Personal Finance - Pets - Professional Services - Retirement - Shopping - Taxes - Technology social: - https://www.linkedin.com/in/kristen-bahler/ published: '2019-10-28T16:59:40.000Z' modified: '2024-05-17T04:22:12.000Z' section: Business tags: - malls - Retail word_count: 361 canonical: https://money.com/american-dream-most-expensive-mall/ type: Article source: structured-blocks --- > **Disclosure:** We research all brands listed and may earn a fee from our partners. Research and financial considerations may influence how brands are displayed. Not all brands are included. [Learn more](https://money.com/page/disclaimer/). ![US-ENTERTAINMENT-RETAIL-AMERICANDREAM](https://img.money.com/2019/10/american-dream-mall-new-jersey-1178102059.jpg) *Outside of part of the American Dream mega mall and entertainment complex in East Rutherford, N.J. on October 25, 2019.* “American Dream,” a $5.7 billion ode to capitalism that's every bit as nebulous as the idiom it's named after, welcomed its first visitors on Friday. Stretching nearly 90 acres across East Rutherford, New Jersey, the shopping center houses the largest indoor amusement park in the U.S., the largest indoor water park, a skating rink, an aquarium, a "Legoland Discovery Center," and a 16-story indoor ski hill. [Among other things.](https://www.americandream.com/) It's the most expensive U.S. mall ever built, brought to you by the developer behind Mall of America, a Canadian company called Triple Five Group. The company took over the project after multiple developers tried to turn the site of a torn-down sports complex into a mega-mall [over the last 16 years](https://www.nj.com/bergen/2018/06/american_dream_how_did_a_swath_of_land_in_the_mead.html) — all failing to get beyond the construction phase. Triple Five hopes to draw 40 million visitors to the site a year — twice as many people that went to Disneyland last year, the *Wall Street Journal* [reports](https://www.wsj.com/articles/could-a-ski-hill-a-theme-park-and-40-water-slides-save-the-american-mall-11572015615?mod=business_lead_pos8). Parts of American Dream are still being built, with attractions set to open through 2021. But in [a few months,](https://www.silive.com/news/2019/10/american-dream-mall-heres-a-list-of-stores-opening-in-2020.html) the shopping center will open its mall portion, featuring more than 350 luxury brands (Hermes, Tiffany & Co., Mulberry) "fast fashion" stores (Uniqlo, Forever21, H&M), and other retail staples (a Sephora AND an Ulta). All told, the space is expected to strike a balance of 45% retail and 55% entertainment, and reach up to $6 billion "after amenities such as a planned hotel and convention center are added," according to the *WSJ.* Eventually, it will also open an [800-person dining center](https://www.northjersey.com/story/news/business/2019/06/25/american-dream-coca-cola-announce-10-year-partnership/1558067001/) in partnership with Coca-Cola, with more than a dozen full-service restaurants, a food hall, and a kosher food court. As the retail industry continues to trumpet the death of brick and mortar shopping, the development is something of an experiment in immersive shopping "experiences," where a trip to the mall is less of an errand and more of an all-day outing. “We want people to come for the entertainment and want to stay to shop,” Triple Five president Don Ghermezian told the *WSJ*. “The only way to get to the water park is to walk through 300,000 square feet of retail.” ```json { "@context": "https://schema.org", "@graph": [ { "@type": "BreadcrumbList", "@id": "https://money.com/american-dream-most-expensive-mall/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://money.com" }, { "@type": "ListItem", "position": 2, "name": "Business", "item": "https://money.com/business/" }, { "@type": "ListItem", "position": 3, "name": "Retail", "item": "https://money.com/retail/" }, { "@type": "ListItem", "position": 4, "name": "America's Most Expensive Mall Just Opened, Complete With a Water Park, Ski Hill, and Rollercoaster" } ] }, { "@type": "WebSite", "@id": "https://money.com/#website", "url": "https://money.com", "name": "Money", "publisher": { "@id": "https://money.com/#organization" } }, { "@type": "WebPage", "@id": "https://money.com/american-dream-most-expensive-mall/#webpage", "url": "https://money.com/american-dream-most-expensive-mall/", "name": "America's Most Expensive Mall Just Opened, Complete With a Water Park, Ski Hill, and Rollercoaster", "isPartOf": { "@id": "https://money.com/#website" }, "datePublished": "2019-10-28T16:59:40.000Z", "mainEntity": { "@id": "https://money.com/american-dream-most-expensive-mall/" }, "inLanguage": "en-US", "breadcrumb": { "@id": "https://money.com/american-dream-most-expensive-mall/#breadcrumb" }, "dateModified": "2024-05-17T04:22:12.000Z" }, { "@type": "Article", "headline": "America's Most Expensive Mall Just Opened, Complete With a Water Park, Ski Hill, and Rollercoaster", "articleSection": "Business", "image": [ { "@type": "ImageObject", "url": "https://img.money.com/2019/10/american-dream-mall-new-jersey-1178102059.jpg", "width": 5614, "height": 3875, "caption": "US-ENTERTAINMENT-RETAIL-AMERICANDREAM" } ], "author": [ { "@type": "Person", "name": "Kristen Bahler", "url": "https://money.com/author/kristen-bahler/", "@id": "https://money.com/author/kristen-bahler/#author", "description": "Kristen Bahler has spent more than a decade turning culture, work and consumer spending trends into conversation-driving stories. Today, she leads Money's sponsored content channel and reader-favorite franchises like Best Places to Live and Best Places to Travel.", "image": "https://img.money.com/2016/08/kristen.png?w=350&h=430&crop=1", "email": "kristen.bahler@money.com", "jobTitle": "Managing Editor", "alumniOf": "Northeastern University, MA Journalism", "sameAs": [ "https://www.linkedin.com/in/kristen-bahler/" ], "worksFor": { "@id": "https://money.com/#organization" } } ], "publisher": "https://money.com/#organization", "datePublished": "2019-10-28T16:59:40.000Z", "description": "American Dream, the most expensive mall in the U.S., just opened in New Jersey, with a water park, ski hill, rollercoaster, and ice rink.", "abstract": "American Dream, the most expensive mall in the U.S., just opened in New Jersey, with a water park, ski hill, rollercoaster, and ice rink.", "@id": "https://money.com/american-dream-most-expensive-mall/", "inLanguage": "en-US", "dateModified": "2024-05-17T04:22:12.000Z", "wordCount": 361, "keywords": [ "malls", "Retail" ], "about": [ { "@type": "Thing", "name": "Business", "sameAs": [ "https://en.wikipedia.org/wiki/Business" ] }, { "@type": "Thing", "name": "Retail", "sameAs": [ "https://en.wikipedia.org/wiki/Retail" ] } ] } ] } ```