--- title: Batman v Superman Is Slaying at the Box Office Even Though Critics Hate It description: The DC comic flick pulled in over $27 million in previews Thursday night, the seventh highest amount in history. authors: - name: Alicia Adamczyk url: https://money.com/author/alicia-adamczyk/ at_money_since: 2015 articles: 201 covers: - Business - Banking - Career Advice - Credit Cards - Economy and Politics - Education - Housing - Identity Theft - Insurance - Investing - Lifestyle - Loans - Personal Finance - Retirement - Shopping - Taxes - Technology social: - https://x.com/aliciaadamczyk former_staff: true published: '2016-03-25T18:36:19.000Z' modified: '2024-04-16T10:25:02.000Z' section: Business tags: - batman v superman - movies - pubdesk word_count: 316 canonical: https://money.com/batman-v-superman-box-office-opening/ type: Article source: structured-blocks --- > **Disclosure:** We research all brands listed and may earn a fee from our partners. Research and financial considerations may influence how brands are displayed. Not all brands are included. [Learn more](https://money.com/page/disclaimer/). ![BATMAN V SUPERMAN: DAWN OF JUSTICE, from left: Ben Affleck as Batman, Henry Cavill as Superman, 2016.](https://img.money.com/2016/03/160325_em_batmansuperman.jpg?crop=0px%2C14px%2C2100px%2C1182px&quality=85) *BATMAN V SUPERMAN: DAWN OF JUSTICE, from left: Ben Affleck as Batman, Henry Cavill as Superman, 2016.* Despite being near universally panned by critics, *Batman v Superman: Dawn of Justice* pulled in over $27 million Thursday night, for the seventh best opening preview in history. The movie, which features Ben Affleck as Batman and Henry Cavill as Superman in a battle for superhero morality, is expected to earn more than $160 million domestically over the Easter weekend, according to *[The Hollywood Reporter](http://www.hollywoodreporter.com/news/box-office-batman-v-superman-877979).* It's also earned an estimated additional $44 million outside the U.S. and opens in China on Friday. Of course, with a budget north of $250 million (and a marketing budget that is also presumably enormous), earnings expectations were high for the Warner Bros. picture. There's a lot riding on this film: It's Warner Bros.' first step to kickstart the DC Extended Universe, which it hopes will compete with the Marvel Cinematic Universe, the films of which have grossed over $7.7 billion worldwide and is the [highest-grossing film franchise](http://www.cinemablend.com/new/Marvel-Franchise-Just-Hit-Huge-Milestone-71264.html) in the world. ***Read Next: [Why Hollywood Is Bracing for Disaster](https://money.com/film-industry-blockbusters-consolidation/)*** And while betting big on a superhero movie isn't exactly a tough call for studios, critical reception of the film has been almost universally negative. The *New York Post* [review of the movie](http://nypost.com/2016/03/24/whats-next-for-batman-v-superman/) is headlined "‘Batman v Superman’ is so bad, it could kill plans for a DC film universe." Over at Gizmodo, Charlie Jane Anders writes, "(i)t’s a sh\*tshow, without any redeeming qualities." Matt Zoller Seitz, at RogerEbert.com, [calls it](http://www.rogerebert.com/reviews/batman-v-superman-dawn-of-justice-2016) "a disorganized, lead-footed movie that carries itself with unearned confidence; you see every card it’s about to play ten minutes before the movie plays it." And in *The New York Times*, film critic A.O. Scott, mincing no words, wrote "(t)he corporations that produce movies like this one, and the ambitious hacks who sign up to make them, have no evident motive beyond their own aggrandizement." But Thursday's box office numbers show that audiences don't seem to mind—so cheer up, Ben! 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