---
title: Too Many People Want to Buy the Ultra Luxurious $220,000 Bentley SUV
description: Due to strong demand, Bentley is considering increasing production of the $220,000 Bentayga, the world's most expensive SUV.
authors:
  - name: Denver Nicks
    url: https://money.com/author/denver-nicks/
    at_money_since: 2015
    articles: 60
    covers:
      - Business
      - Banking
      - Career Advice
      - Credit Cards
      - Economy and Politics
      - Housing
      - Identity Theft
      - Insurance
      - Investing
      - Lifestyle
      - Loans
      - Personal Finance
      - Pets
      - Retirement
      - Shopping
      - Taxes
    social:
      - https://x.com/DenverNicks
      - https://plus.google.com/105122198911201917932
    former_staff: true
published: '2016-03-02T16:27:30.000Z'
modified: '2016-03-02T16:27:30.000Z'
section: Business
tags:
  - automaker
  - Autos
  - Bentayga
  - bentley
  - cars
  - pubdesk
  - SUV
  - Volkswagen
word_count: 165
canonical: https://money.com/bentley-bentayga-sales/
type: Article
source: structured-blocks
---

> **Disclosure:** We research all brands listed and may earn a fee from our partners. Research and financial considerations may influence how brands are displayed. Not all brands are included. [Learn more](https://money.com/page/disclaimer/).

![Bentley Bentayga](https://img.money.com/2016/03/160302_em_bentayga.jpg?crop=0px%2C219px%2C2100px%2C1182px&quality=85)
*Bentley Bentayga*

The Bentayga sport-utility vehicle from Bentley may be the world’s most expensive SUV, with a sticker price that's roughly seven times the average car sold in the U.S. But apparently the high price point isn’t scaring off buyers.

Au contraire, the roughly $220,000 Bentayga is flying off the shop room floor faster than Volkswagen-owned Bentley can produce them. In response, Bentley increased production to 5,500 models from its original planned production run of 3,600.

But even with that increase, Chief Executive Wolfgang Duerheimer said in an interview with [Reuters](http://www.reuters.com/article/us-autoshow-geneva-volkswagen-bentley-idUSKCN0W41HH) Wednesday that the luxury brand has pre-orders for 10,000 more vehicles. He said operations at the Bentley factory in Crewe, England, are “full steam ahead.”

“This is a step-by-step process but it’s a nice problem to have,” he said.

According to the research firm IHS Automotive, sales of high-priced vehicles are expected to increase markedly by 2020, perhaps by as much as a fifth, on blossoming demand from growing wealth in China and the United States.

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "BreadcrumbList",
      "@id": "https://money.com/bentley-bentayga-sales/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://money.com"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Business",
          "item": "https://money.com/business/"
        },
        {
          "@type": "ListItem",
          "position": 3,
          "name": "Sales",
          "item": "https://money.com/sales/"
        },
        {
          "@type": "ListItem",
          "position": 4,
          "name": "Too Many People Want to Buy the Ultra Luxurious $220,000 Bentley SUV"
        }
      ]
    },
    {
      "@type": "WebSite",
      "@id": "https://money.com/#website",
      "url": "https://money.com",
      "name": "Money",
      "publisher": {
        "@id": "https://money.com/#organization"
      }
    },
    {
      "@type": "WebPage",
      "@id": "https://money.com/bentley-bentayga-sales/#webpage",
      "url": "https://money.com/bentley-bentayga-sales/",
      "name": "Too Many People Want to Buy the Ultra Luxurious $220,000 Bentley SUV",
      "isPartOf": {
        "@id": "https://money.com/#website"
      },
      "datePublished": "2016-03-02T16:27:30.000Z",
      "mainEntity": {
        "@id": "https://money.com/bentley-bentayga-sales/"
      },
      "inLanguage": "en-US",
      "breadcrumb": {
        "@id": "https://money.com/bentley-bentayga-sales/#breadcrumb"
      },
      "dateModified": "2016-03-02T16:27:30.000Z"
    },
    {
      "@type": "Article",
      "headline": "Too Many People Want to Buy the Ultra Luxurious $220,000 Bentley SUV",
      "articleSection": "Business",
      "image": [
        {
          "@type": "ImageObject",
          "url": "https://img.money.com/2016/03/160302_em_bentayga.jpg?crop=0px%2C219px%2C2100px%2C1182px&quality=85",
          "width": 1012,
          "height": 569,
          "caption": "160302_EM_Bentayga"
        }
      ],
      "author": [
        {
          "@type": "Person",
          "name": "Denver Nicks",
          "url": "https://money.com/author/denver-nicks/",
          "@id": "https://money.com/author/denver-nicks/#author",
          "image": "https://img.money.com/2012/09/09_1165862081.jpg?quality=85&w=640&h=640&crop=1",
          "sameAs": [
            "https://x.com/DenverNicks",
            "https://plus.google.com/105122198911201917932"
          ]
        }
      ],
      "publisher": "https://money.com/#organization",
      "datePublished": "2016-03-02T16:27:30.000Z",
      "description": "Due to strong demand, Bentley is considering increasing production of the $220,000 Bentayga, the world's most expensive SUV.",
      "abstract": "Due to strong demand, Bentley is considering increasing production of the $220,000 Bentayga, the world's most expensive SUV.",
      "@id": "https://money.com/bentley-bentayga-sales/",
      "inLanguage": "en-US",
      "dateModified": "2016-03-02T16:27:30.000Z",
      "wordCount": 165,
      "keywords": [
        "automaker",
        "Autos",
        "Bentayga",
        "bentley",
        "cars",
        "pubdesk",
        "SUV",
        "Volkswagen"
      ],
      "about": [
        {
          "@type": "Thing",
          "name": "Business",
          "sameAs": [
            "https://en.wikipedia.org/wiki/Business"
          ]
        },
        {
          "@type": "Thing",
          "name": "Sales",
          "sameAs": [
            "https://en.wikipedia.org/wiki/Sales"
          ]
        }
      ]
    }
  ]
}
```