--- title: Beyoncé's New Song Is Being Credited for Soaring Red Lobster Sales description: Red Lobster credits the new song "Formation," from R&B star Beyoncé for bringing in more customers. authors: - name: Kerry Close url: https://money.com/author/kerry-close/ at_money_since: 2016 articles: 182 covers: - Business - Banking - Career Advice - Credit Cards - Economy and Politics - Education - Housing - Identity Theft - Insurance - Investing - Lifestyle - Loans - Mortgages - Personal Finance - Retirement - Shopping - Taxes - Technology social: - https://x.com/kerryclose former_staff: true published: '2016-02-09T15:01:57.000Z' modified: '2024-04-16T09:57:41.000Z' section: Business tags: - Beyonce - Food & Drink - Red Lobster - restaurants - sales - seafood word_count: 226 canonical: https://money.com/beyonce-red-lobster-sales/ type: Article source: structured-blocks --- > **Disclosure:** We research all brands listed and may earn a fee from our partners. Research and financial considerations may influence how brands are displayed. Not all brands are included. [Learn more](https://money.com/page/disclaimer/). ![160209_EM_RedLobster](https://img.money.com/2016/02/160209_em_redlobster.jpg?crop=0px%2C219px%2C2100px%2C1182px&quality=85) *Red Lobster's sales "grew significantly" soon after Lemonade's release.* Beyoncé's new single "Formation" is being hailed as a political anthem for African Americans. It's also being touted by Red Lobster, which has seen a sales bumps since the music video was released Saturday. The seafood chain said sales increased by 33% on Sunday over the previous year—and it's attributing the spike to a lyric in the track that suggests using [Red Lobster's food](http://money.cnn.com/2016/02/09/investing/red-lobster-beyonce-formation/index.html) as a reward for sex. "It's clear that Beyoncé has helped create some Red Lobster fans, and we are very grateful to her for that," Red Lobster CEO Kim Lopdrup told [CNBC](http://www.cnbc.com/2016/02/08/a-beyonce-mention-sends-red-lobster-sales-higher.html). The company is referring to the surge in customers and sales as the "Beyoncé Bounce." It's also unofficially renamed some popular menu items in honor of the R&B star—rebranding Cheddar Bay Biscuits to Cheddar "Bey" Biscuits and Bay Breeze drinks as "Bey" Breezes. Red Lobster saw a rise in popularity on social media, too. Over the weekend, Red Lobster was trending on Twitter for the first time in the restaurant's history, CNBC reported. The latest drop from Queen Bey also touches on more serious topics, such as police brutality and Hurricane Katrina. In the song, the R&B star reflects on her personal wealth and influence, noting, "I might just be a black [Bill Gates](https://money.com/bill-gates-richest-person-on-earth-2016/) in the making." The [video](https://www.youtube.com/watch?v=sOzeRGI7RqY) has garnered more than 13 million views on YouTube so far. ```json { "@context": "https://schema.org", "@graph": [ { "@type": "BreadcrumbList", "@id": "https://money.com/beyonce-red-lobster-sales/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://money.com" }, { "@type": "ListItem", "position": 2, "name": "Business", "item": "https://money.com/business/" }, { "@type": "ListItem", "position": 3, "name": "Advertising", "item": "https://money.com/advertising/" }, { "@type": "ListItem", "position": 4, "name": "Beyoncé's New Song Is Being Credited for Soaring Red Lobster Sales" } ] }, { "@type": "WebSite", "@id": "https://money.com/#website", "url": "https://money.com", "name": "Money", "publisher": { "@id": "https://money.com/#organization" } }, { "@type": "WebPage", "@id": "https://money.com/beyonce-red-lobster-sales/#webpage", "url": "https://money.com/beyonce-red-lobster-sales/", "name": "Beyoncé's New Song Is Being Credited for Soaring Red Lobster Sales", "isPartOf": { "@id": "https://money.com/#website" }, "datePublished": "2016-02-09T15:01:57.000Z", "mainEntity": { "@id": "https://money.com/beyonce-red-lobster-sales/" }, "inLanguage": "en-US", "breadcrumb": { "@id": "https://money.com/beyonce-red-lobster-sales/#breadcrumb" }, "dateModified": "2024-04-16T09:57:41.000Z" }, { "@type": "Article", "headline": "Beyoncé's New Song Is Being Credited for Soaring Red Lobster Sales", "articleSection": "Business", "image": [ { "@type": "ImageObject", "url": "https://img.money.com/2016/02/160209_em_redlobster.jpg?crop=0px%2C219px%2C2100px%2C1182px&quality=85", "width": 1012, "height": 569, "caption": "160209_EM_RedLobster" } ], "author": [ { "@type": "Person", "name": "Kerry Close", "url": "https://money.com/author/kerry-close/", "@id": "https://money.com/author/kerry-close/#author", "sameAs": [ "https://x.com/kerryclose" ] } ], "publisher": "https://money.com/#organization", "datePublished": "2016-02-09T15:01:57.000Z", "description": "Red Lobster credits the new song \"Formation,\" from R&B star Beyoncé for bringing in more customers.", "abstract": "Red Lobster credits the new song \"Formation,\" from R&B star Beyoncé for bringing in more customers.", "@id": "https://money.com/beyonce-red-lobster-sales/", "inLanguage": "en-US", "dateModified": "2024-04-16T09:57:41.000Z", "wordCount": 226, "keywords": [ "Beyonce", "Food & Drink", "Red Lobster", "restaurants", "sales", "seafood" ], "about": [ { "@type": "Thing", "name": "Business", "sameAs": [ "https://en.wikipedia.org/wiki/Business" ] }, { "@type": "Thing", "name": "Advertising", "sameAs": [ "https://en.wikipedia.org/wiki/Advertising" ] } ] } ] } ```