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By Kerry Close
January 9, 2017
Starbucks will stop offering beer and wine at certain locations.
Starbucks will stop offering beer and wine at certain locations.
Starbucks

It’s last call for happy hour at Starbucks.

More than 400 locations will stop offering a tapas menu that includes beer and wine, the Seattle Times reported. The “Evenings” program, launched in 2015, was intended to reach out to millennials with a wine list, some craft beers and small appetizers like truffle macaroni and cheese.

The program will end on Jan. 10, though some U.S. licensed stores, as well as a few international stores, may continue to offer the happy hour menu. The chain initially hoped to expand the program to a quarter of U.S. locations by 2020, but it’s now nixed the idea in favor of focusing on its high-end Reserve stores. Beer, wine and spirit will be integrated into some of these locations.

The cafe’s food offerings will now be limited to a few lunch items, though it plans to expand those in the future. At a recent investor event, Starbucks executives said, since 50% of foot traffic happens after 11 a.m., they see lunchtime as the largest opportunity for food sales.

Starbucks will push fresh and healthy lunch options, like organic soups and grab-and-go salads and sandwiches. It will also expand its offering of bistro box lunches. It hopes that food will represent 25% of U.S. sales by 2021, up from 20% currently.

Advertiser Disclosure

The purpose of this disclosure is to explain how we make money without charging you for our content.

Our mission is to help people at any stage of life make smart financial decisions through research, reporting, reviews, recommendations, and tools.

Earning your trust is essential to our success, and we believe transparency is critical to creating that trust. To that end, you should know that many or all of the companies featured here are partners who advertise with us.

Our content is free because our partners pay us a referral fee if you click on links or call any of the phone numbers on our site. If you choose to interact with the content on our site, we will likely receive compensation. If you don't, we will not be compensated. Ultimately the choice is yours.

Opinions are our own and our editors and staff writers are instructed to maintain editorial integrity, but compensation along with in-depth research will determine where, how, and in what order they appear on the page.

To find out more about our editorial process and how we make money, click here.

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