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Published: Jan 05, 2022 4 min read

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Illustration of a Bitcoin coin soaring to new heights
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Bitcoin's price continues to prove impossible to forecast — but a rise to $100,000 per coin is becoming a very popular prediction.

As digital assets become more widely popular, the original and most popular cryptocurrency will take market share from gold, Goldman Sachs analyst Zach Pandl wrote in a research note to clients on Tuesday.

Bitcoin currently has a roughly 20% share of the "store of value" market, Pandl wrote. The "store of value" here refers to how much the investors own of gold for investment purposes plus how much investors own of Bitcoin. Hypothetically, Pandl added, if Bitcoin's share of that market were to rise to 50% over the next five years, its price would rise to just over $100,000.

The price of the original and most popular cryptocurrency yo-yos at a dizzying pace, and all cryptos continue to be risky and highly speculative investments. Bitcoin lost 50% of its value between April and July of 2021, before surging to an all-time high of above $68,000 in November. It then ended 2021 at around $47,000 per coin.