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21 Stores Where Black Friday Means 40% to 50% Off Everything Online

By: Brad Tuttle
Brad Tuttle, expert in Personal finance, shopping, consumer trends, and Senior Editor at Money
Brad Tuttle
Senior Editor | Joined January 2014
Brad Tuttle is a senior editor at Money with over 10 years’ experience covering a vast number of personal finance topics, including careers, cars, travel, budgeting, investing, insurance, credit cards, consumer psychology, real estate, banking, and shopping and deals.
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Published: Nov 24, 2017 6 min read
Old Navy 2017 Black Friday Shopping
Everything in store and online sold by Old Navy is 50% off on Black Friday 2017.
Monica Schipper—Getty Images for Old Navy

At long last, Black Friday 2017 is here. In fact, major retailers like Walmart, Best Buy, Target, and Toys R Us opened their doors and launched big Black Friday sales sometime yesterday.

While hardcore shoppers are turning up in droves at America's malls to experience the excitement of Black Friday in person, it's easy enough to scoop up Black Friday deals from the comfort of your own home. The vast majority of deals are available to online shoppers browsing on laptops, tablets, or iPhones, and in terms of bargains and selection, the Black Friday online deals are arguably better even than what shoppers find in stores.

What's particularly intriguing at Black Friday is that year after year the day is increasingly growing more similar to Cyber Monday. Cyber Monday was created as the online equivalent of Black Friday, yet as the online Black Friday deals keep expanding, it's clear that Black Friday 2017 is not just a day for "going shopping" in the traditional, physical sense.

What's more, in the same way that Cyber Monday deals tend to feature broad, across-the-board discounts on everything e-retailers sell, the websites of major retailers like Gap, Old Navy, J. Crew, Abercrombie & Fitch, Eddie Bauer, Lands' End, and Express are offering 40% off site-wide for Black Friday 2017. Many throw in free shipping on all Black Friday orders too.

We've rounded up a list of over 20 such clothing-heavy stores below, which boast the simplest Black Friday deals possible for shoppers. Whereas with most Black Friday sales, shoppers must sift through hundreds of items to find the truly best deals and biggest discounts, the sales listed below require no hunting: Virtually everything you see at these sites is on sale—at a hefty discount or 40% off or more.

Abercrombie & Fitch: Shoppers get 50% off everything, plus free shipping on all orders, on Black Friday 2017.

American Eagle: Everything is 40% off, and all online purchases come with free shipping.

Ann Taylor: Use the code GOPINK and you'll get 50% off everything, now through Sunday, November 26.

Banana Republic: Shoppers get 50% off all regularly priced items, now through Saturday, November 25. No code needed. Free shipping for orders of $50 or more.

Calvin Klein: All items are marked down an extra 40% on Black Friday, and all online orders come with free shipping.

Eddie Bauer: Enter the promotional code DEALS and you'll get 50% off your entire purchase at Eddie Bauer.

Express: Everything is 50% off for online purchases at Express, now through Saturday, November 25. All orders come with free shipping too.

Gap: Use the code BLKFRIDAY and get 50% off, plus an extra 10% off by entering the code JUST4YOU, now through Saturday, November 25. Free shipping on orders of $50 or more.

Guess: Everything in the store is 40% to 50% off on Black Friday, plus online shoppers get an extra 10% off on purchases made by 3 p.m. ET. No code needed. All Guess orders come with free shipping too.

J. Crew: Use the code THANKU for 40% off your purchase and free shipping on all orders, now through Sunday, November 26.

J. Crew Factory: Everything is 50% to 60% off, plus shoppers get an extra 50% off clearance items with the code FRIYAY.

Kenneth Cole: Shoppers get 50% off sitewide on Black Friday, and sometimes the discounts are even bigger. With select doorbusters, shoes and boots that retail for $120 to $135 are on sale for as little as $34.

Lacoste: Use the code BF40 for 40% off everything, plus free shipping on all orders.

Lands' End: Enter the promotional code FRIDAY (pin: 2565) for 50% off your entire purchase at Lands' End on Black Friday. Free shipping if your purchase is at least $50.

Loft: Enter the code FRIYAY for 50% off everything on Black Friday.

Old Navy: Online shoppers get 50% off their entire purchase on Black Friday. No promo code needed. Free shipping on orders of $50 or more.

Payless: The entire site is 50% off on Black Friday, no code required. Free shipping with orders of $25 or more.

Perry Ellis: All shoppers get 50% off their entire purchase now through Tuesday, November 28, plus Perry Perks loyalty members get free shipping on all orders. No discount code needed.

Ralph Lauren: Use the code THANKS40 on Black Friday and you'll get a 40% off discount if you spend $125 or more. All orders come with free shipping.

Talbots: Shoppers get 50% off any single regularly priced item for purchases made by noon on Black Friday, and 40% off everything else through midnight.

Tommy Hilfiger: Enter the code THATSALE and you'll get 40% off your entire purchase, plus an extra 20% off if you spend $150 or more.

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