--- title: Sorry, Coke! America Has a New Favorite Beverage description: The latest forecast shows that bottled water consumption in the U.S. will surpass that of soda in 2016. authors: - name: Brad Tuttle role: Senior Editor url: https://money.com/author/brad-tuttle/ bio: Brad Tuttle is a former senior editor at Money with over 10 years’ experience covering a vast number of personal finance topics, including careers, cars, travel, budgeting, investing, insurance, credit cards, consumer psychology, real estate, banking, and shopping and deals. education: Columbia University School of Journalism, MS at_money_since: 2014 articles: 366 covers: - Lifestyle - Banking - Business - Career Advice - Credit - Credit Cards - Economy and Politics - Education - Health and Wellness - Housing - Identity Theft - Insurance - Investing - Loans - Mortgages - Personal Finance - Pets - Professional Services - Retirement - Shopping - Taxes - Technology social: - https://twitter.com/bradrtuttle - https://linkedin.com/in/brad-tuttle-834b225 former_staff: true published: '2016-04-19T16:32:06.000Z' modified: '2024-05-16T11:05:48.000Z' section: Lifestyle tags: - bottled water - Food & Drink - health - pubdesk - Soda word_count: 261 canonical: https://money.com/bottled-water-soda-sales/ type: Article source: structured-blocks --- > **Disclosure:** We research all brands listed and may earn a fee from our partners. Research and financial considerations may influence how brands are displayed. Not all brands are included. [Learn more](https://money.com/page/disclaimer/). ![Coca-Cola Co. Dasani brand bottled water sits on display in a supermarket in Princeton, Illinois, on October 12, 2012.](https://img.money.com/2016/04/160419_em_bottledwater.jpg) *Coca-Cola Co. Dasani brand bottled water* This was bound to happen sooner or later. But given the strong [rise in bottled water](https://money.com/bottled-water-sales-increase/) sales and the continued slump of soda, it's going to happen even sooner than anticipated. What we're talking about is the moment when bottled water trumps soda in terms of overall consumption in the U.S. Not long ago, it looked like [bottled water sales](https://money.com/bottled-water-sales-increase/) would surpass soda in 2017. Now, according to data from [Euromonitor](http://www.euromonitor.com/), the forecast indicates that per-capita consumption of bottled water will top soda sometime this year. What's particularly surprising is that, as the fine print in charts displayed by [Bloomberg](http://www.bloomberg.com/news/articles/2016-04-14/u-s-bottled-water-consumption-to-surpass-soda-this-year-chart) and [Quartz](http://qz.com/664177/soda-is-about-to-go-under-water/) explain, bottled water is probably already ahead of soda—or what most people think of as "soda." This is because the forecast pits bottled water (including flavored waters) not against just soda but "soft drinks" (which include traditional sodas as well as carbonated fruit juices). As [*USA Today*](http://www.usatoday.com/story/04/19/five-ways-coke-is-combatting-fizzling-soda-sales/83076286/) noted in a story about Coca-Cola's struggles with "fizzling soda sales," the trends indicate that "U.S. customers are turning from sugary, syrupy soft drinks to bottled water, juice and ready-to-drink cold coffee and tea." According to the [Beverage Marketing Corporation](http://www.beveragemarketing.com/), carbonated soft drink volume fell 1.5% in 2015, after declines of 1% and 3.2% apiece in the prior two years. ***Read next:* How Coke Convinced Us to Pay More … for Less Soda** But don't feel too bad for big companies like Coke and PepsiCo. They're hardly just soda companies nowadays. In addition to their flagship soft drink brands, they own some of the biggest names in bottled water—Dasani and Aquafina, respectively. ```json { "@context": "https://schema.org", "@graph": [ { "@type": "BreadcrumbList", "@id": "https://money.com/bottled-water-soda-sales/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://money.com" }, { "@type": "ListItem", "position": 2, "name": "Lifestyle", "item": "https://money.com/lifestyle/" }, { "@type": "ListItem", "position": 3, "name": "Health and Wellness", "item": "https://money.com/health-and-wellness/" }, { "@type": "ListItem", "position": 4, "name": "Sorry, Coke! 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