---
title: A Media Star Explains How to Create Your Personal Brand
description: Million Dollar Listing real estate broker Ryan Serhant explains how it's done.
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published: '2015-11-19T13:45:47.000Z'
modified: '2015-11-19T13:45:47.000Z'
section: Career Advice
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> **Disclosure:** We research all brands listed and may earn a fee from our partners. Research and financial considerations may influence how brands are displayed. Not all brands are included. [Learn more](https://money.com/page/disclaimer/).

![Building a Personal Brand.00_00_10_00.Still002](https://img.money.com/2015/11/building-a-personal-brand-00_00_10_00-still002.jpg)

*Million Dollar Listing* real estate broker Ryan Serhant has a few tips on how to build a personal brand.

**Who are you? No, really.** Figure out what makes you different -- what makes you stand out -- and embrace it.

**Social media: Use it!** Millions of people don't know who you are or what you're good at. Facebook, Twitter, and Instagram make it easy for you to reach out to them.

**Build a personal website.** It used to be that you would have a business card. And while business cards are still important, most people will search the web before they meet you. So building a personal website that accurately presents your brand is important.

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