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By Jamie Ducharme
October 17, 2017
Chipotle Mexican Grill Inc. take-out food is arranged for a photograph in Tiskilwa, Illinois, U.S., on April 22, 2016.
Chipotle Mexican Grill Inc. take-out food is arranged for a photograph in Tiskilwa, Illinois, U.S., on April 22, 2016.
Daniel Acker—Bloomberg/Getty Images

Chipotle is giving you extra motivation to dress up this Halloween.

The restaurant is bringing back its annual October promotion by offering any customer in costume a $3 burrito, bowl, salad or order of tacos from 3:00 p.m. to close on Halloween. However, “determination of whether a ‘costume’ qualifies for the offer is at the sole discretion of Chipotle restaurant personnel,” according to a Chipotle announcement. So dress to impress.

The chain is also giving costume haters a chance to score free food. If you text BOORITO to 888222 by October 31, you’ll have a shot at winning free burritos for a year.

Chipotle has courted customers with free burritos multiple times in the past, often under more negative circumstances. After its food-borne illness scandal, for example, Chipotle was on track to spend an estimated $60 million coaxing customers through its doors with free meals, according to a Bloomberg estimate. That effort may not have worked, though—a survey released last month from Wall Street firm Cowen and Co. showed consumer approval of the brand still hovers somewhere under 50%, right where it was after the E. coli outbreak ended.

Advertiser Disclosure

The purpose of this disclosure is to explain how we make money without charging you for our content.

Our mission is to help people at any stage of life make smart financial decisions through research, reporting, reviews, recommendations, and tools.

Earning your trust is essential to our success, and we believe transparency is critical to creating that trust. To that end, you should know that many or all of the companies featured here are partners who advertise with us.

Our content is free because our partners pay us a referral fee if you click on links or call any of the phone numbers on our site. If you choose to interact with the content on our site, we will likely receive compensation. If you don't, we will not be compensated. Ultimately the choice is yours.

Opinions are our own and our editors and staff writers are instructed to maintain editorial integrity, but compensation along with in-depth research will determine where, how, and in what order they appear on the page.

To find out more about our editorial process and how we make money, click here.

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