Experts are Bullish on Gold — Here's How to Get In
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Gold’s unexpected 2025 rally has continued into the fall, with prices in some markets rising above $4,000 per ounce. Bridgewater Associates founder Ray Dalio said recently “you would probably have something like 15% of your portfolio in gold … because it is one asset that does very well when the typical parts of the portfolio go down,” while J.P. Morgan head-honcho Jamie Dimon said “This is one of the few times in my life [that] it’s semi-rational to have some in your portfolio.”
With ongoing market fluctuations and tariff uncertainty, it’s easy to see why gold has become a popular investment vehicle — it’s often viewed as an asset to invest in during volatile times. These days, some experts say, it's a safer bet.
If you’re looking to get in on the action, follow these steps and some recommended options to get started with a Gold IRA or Gold-leveraged ETF.
When starting out with gold, pick what you’d like to invest in: Physical gold, which is typically stored in an approved depository away from your home, a gold-leveraged security like an ETF or a Gold IRA.
A Gold IRA may give you the same exposure to gold while providing some of the tax advantages associated with a regular individual retirement account. Consider exploring American Hartford Gold [MONETIZED LINK], one of Money’s picks for the best Gold IRA companies, due to its low fees. American Hartford Gold also may include a set-up fee, a low minimum threshold order and occasional promotions that waive storage fees.
Click here to get started with American Hartford Gold.
GoldCo also earned a spot on our Best Gold IRA companies list. Our investment editors were impressed by its excellent customer service and affordable fee structure. If you’re looking for a white-glove experience, GoldCo could be a good fit.
Click here to explore GoldCo.
If you prefer to go the route of gold-leveraged accounts, SoFi Invest provides the tools to get started. The platform lets you invest in ETFs and mutual funds with built-in exposure to gold.
Click here to explore SoFI Invest
Monitoring Your Investment
It’s worth noting that the IRS has specific rules for gold purity and offsite storage, so investment firms are required to follow these guidelines. However, gold scams are abundant online, so always do your homework before handing over any money or personal information to a service provider.
For more on how to set up and fund a Gold IRA, this explainer guide may be helpful.
The information provided is for educational purposes only and is not intended as financial or investment advice. All investments carry some degree of risk.