--- title: Alphabet, Google's New Company, Has the Most Unusual URL description: 'Google just created a new company, Alphabet, that oversees Google and has a cute, unconventional url: abc.xyz.' authors: - name: Brad Tuttle role: Senior Editor url: https://money.com/author/brad-tuttle/ bio: Brad Tuttle is a former senior editor at Money with over 10 years’ experience covering a vast number of personal finance topics, including careers, cars, travel, budgeting, investing, insurance, credit cards, consumer psychology, real estate, banking, and shopping and deals. education: Columbia University School of Journalism, MS at_money_since: 2014 articles: 366 covers: - Technology - Banking - Business - Career Advice - Credit - Credit Cards - Economy and Politics - Education - Health and Wellness - Housing - Identity Theft - Insurance - Investing - Lifestyle - Loans - Mortgages - Personal Finance - Pets - Professional Services - Retirement - Shopping - Taxes social: - https://twitter.com/bradrtuttle - https://linkedin.com/in/brad-tuttle-834b225 former_staff: true published: '2015-08-11T14:55:31.000Z' modified: '2024-04-16T06:28:56.000Z' section: Technology tags: - Alphabet - Google - Internet - larry page - pubdesk - Tech word_count: 247 canonical: https://money.com/google-alphabet-url/ type: Article source: structured-blocks --- > **Disclosure:** We research all brands listed and may earn a fee from our partners. Research and financial considerations may influence how brands are displayed. Not all brands are included. [Learn more](https://money.com/page/disclaimer/). ![Google on internet browser with "alphabet" in the search field](https://img.money.com/2015/08/150811_em_googlealphabeturl.jpg?crop=0px%2C0px%2C2100px%2C1181px&quality=85) Because Google has expanded far beyond its original core purpose—online search—the company announced yesterday that it is creating a new entity, called [Alphabet](https://money.com/google-alphabet-4-things-to-know/). "Alphabet is mostly a collection of companies. The largest of which, of course, is Google," Larry Page, the co-founder of Google and now the CEO of Alphabet, [said on Monday](https://abc.xyz/). Other companies that now fall under the domain of Alphabet rather than Google include [Calico](http://www.calicolabs.com/), the research and development operation focused on helping humans live longer and healthier lives. With the creation of Alphabet, "we can run things independently that aren’t very related," Page explained. And at least one of the main reasons the name "Alphabet" was chosen seems pretty obvious: This is a company that aspires to cover everything from A to Z. Hence the unconventional new company's url, which doesn't end with .com or .biz. Instead, Alphabet's cheeky, memorable url is [abc.xyz](https://abc.xyz/). Interestingly, Google created Alphabet even though it doesn't own the url alphabet.com or the Twitter handle @alphabet. As [*Wired*](http://www.wired.com/2015/08/congratulations-alphabet/) put it in a headline on Monday, the guy who owns the latter is very likely to get "PAAAAID" by Google, or rather Alphabet, to give the Twitter handle up. As for the former (alphabet.com), [TechCrunch](http://techcrunch.com/2015/08/10/google-is-now-alphabet-but-it-doesnt-own-alphabet-com/) reports that the url is actually owned by BMW. Throughout the morning on Tuesday, we couldn't get alphabet.com to work--presumably because it was dealing with too much traffic. ***Read next: [4 Things You Should Know About Alphabet, the New Company That Used to Be Google](https://money.com/google-alphabet-4-things-to-know/)*** ```json { "@context": "https://schema.org", "@graph": [ { "@type": "BreadcrumbList", "@id": "https://money.com/google-alphabet-url/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://money.com" }, { "@type": "ListItem", "position": 2, "name": "Technology", "item": "https://money.com/technology/" }, { "@type": "ListItem", "position": 3, "name": "Websites", "item": "https://money.com/websites/" }, { "@type": "ListItem", "position": 4, "name": "Alphabet, Google's New Company, Has the Most Unusual URL" } ] }, { "@type": "WebSite", "@id": "https://money.com/#website", "url": "https://money.com", "name": "Money", "publisher": { "@id": "https://money.com/#organization" } }, { "@type": "WebPage", "@id": "https://money.com/google-alphabet-url/#webpage", "url": "https://money.com/google-alphabet-url/", "name": "Alphabet, Google's New Company, Has the Most Unusual URL", "isPartOf": { "@id": "https://money.com/#website" }, "datePublished": "2015-08-11T14:55:31.000Z", "mainEntity": { "@id": "https://money.com/google-alphabet-url/" }, "inLanguage": "en-US", "breadcrumb": { "@id": "https://money.com/google-alphabet-url/#breadcrumb" }, "dateModified": "2024-04-16T06:28:56.000Z" }, { "@type": "Article", "headline": "Alphabet, Google's New Company, Has the Most Unusual URL", "articleSection": "Technology", "image": [ { "@type": "ImageObject", "url": "https://img.money.com/2015/08/150811_em_googlealphabeturl.jpg?crop=0px%2C0px%2C2100px%2C1181px&quality=85", "width": 1012, "height": 569, "caption": "150811_EM_GoogleAlphabetURL" } ], "author": [ { "@type": "Person", "name": "Brad Tuttle", "url": "https://money.com/author/brad-tuttle/", "@id": "https://money.com/author/brad-tuttle/#author", "description": "Brad Tuttle is a former senior editor at Money with over 10 years’ experience covering a vast number of personal finance topics, including careers, cars, travel, budgeting, investing, insurance, credit cards, consumer psychology, real estate, banking, and shopping and deals.\r\n\r\n", "image": "https://img.money.com/2014/01/Brad-Tuttle.png?w=226&h=247&crop=1", "alumniOf": "Columbia University School of Journalism, MS", "sameAs": [ "https://twitter.com/bradrtuttle", "https://linkedin.com/in/brad-tuttle-834b225" ] } ], "publisher": "https://money.com/#organization", "datePublished": "2015-08-11T14:55:31.000Z", "description": "Google just created a new company, Alphabet, that oversees Google and has a cute, unconventional url: abc.xyz.", "abstract": "Google just created a new company, Alphabet, that oversees Google and has a cute, unconventional url: abc.xyz.", "@id": "https://money.com/google-alphabet-url/", "inLanguage": "en-US", "dateModified": "2024-04-16T06:28:56.000Z", "wordCount": 247, "keywords": [ "Alphabet", "Google", "Internet", "larry page", "pubdesk", "Tech" ], "about": [ { "@type": "Thing", "name": "Technology", "sameAs": [ "https://en.wikipedia.org/wiki/Technology" ] }, { "@type": "Thing", "name": "Website", "sameAs": [ "https://en.wikipedia.org/wiki/Website" ] } ] } ] } ```