---
title: How and Why Women Should Start Investing
description: Amanda Steinberg, CEO of Daily Worth and WorthFM, explains how women can get started investing, and why they should.
authors:
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published: '2016-09-02T16:26:38.000Z'
modified: '2016-09-02T16:26:38.000Z'
section: Investing
tags:
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word_count: 119
canonical: https://money.com/how-and-why-women-should-start-investing/
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![293884104_5080042824001_5080038933001-vs](https://img.money.com/2016/09/293884104_5080042824001_5080038933001-vs.jpg)

When you look at how men and women invest their money, you realize that there aren't many differences. According to Amanda Steinberg, CEO of [Daily Worth](https://www.dailyworth.com) it's a gender stereotype that women are better investors because they take fewer risks than men. That's culture's impact. Once you look at men and women with similar levels of financial education, you find that their investing behaviors are similar.

For women who want to invest, but don't know how to get started, Steinberg recommends using a robo-adviser—perhaps the one that she started, [WorthFM](https://www.worthfm.com/). A robo-adviser will steer you to investing in broad-based stock and bond indexes. WorthFM, she explains, also aims to educate its customers and help them manage their cash flow.

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