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Money talks, and apparently it talks louder than years of insults.
Fast food chain Arby’s has reportedly bought two ad slots for Jon Stewart’s Wednesday night show, the penultimate night of his 16-year run as host of Comedy Central’s Daily Show.
During the past decade, Stewart has described Arby’s as “a dare for your colon” and “shock and awe for your bowels,” often inventing fake tag lines such as, “Arby’s: Technically it’s food” and “Arby’s: Because your hunger is stronger than your memory.”
Though Arby’s declined to comment on how much it paid for the ads, marketers are spending about $230,000 per 30 seconds of time, ad buyers told the Wall Street Journal. That’s roughly five times the normal rates for this past quarter.
It seems the fast food company, like other advertisers, are hungry for access to the Daily Show‘s young and affluent audience—a viewership that’s expected to balloon in the days before Stewart leaves the show.
It also wouldn’t be the first time someone noticed that Stewart’s insults might actually be good for Arby’s bottom line.
You can watch one of the Stewart-themed ads Arby’s will run on Wednesday night in the video below.
Read next: Jon Stewart’s 5 Most Priceless Money Moments