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By Susie Poppick
August 5, 2015

Money talks, and apparently it talks louder than years of insults.

Fast food chain Arby’s has reportedly bought two ad slots for Jon Stewart’s Wednesday night show, the penultimate night of his 16-year run as host of Comedy Central’s Daily Show.

During the past decade, Stewart has described Arby’s as “a dare for your colon” and “shock and awe for your bowels,” often inventing fake tag lines such as, “Arby’s: Technically it’s food” and “Arby’s: Because your hunger is stronger than your memory.”

Though Arby’s declined to comment on how much it paid for the ads, marketers are spending about $230,000 per 30 seconds of time, ad buyers told the Wall Street Journal. That’s roughly five times the normal rates for this past quarter.

It seems the fast food company, like other advertisers, are hungry for access to the Daily Show‘s young and affluent audience—a viewership that’s expected to balloon in the days before Stewart leaves the show.

It also wouldn’t be the first time someone noticed that Stewart’s insults might actually be good for Arby’s bottom line.

You can watch one of the Stewart-themed ads Arby’s will run on Wednesday night in the video below.

Read next: Jon Stewart’s 5 Most Priceless Money Moments

Advertiser Disclosure

The purpose of this disclosure is to explain how we make money without charging you for our content.

Our mission is to help people at any stage of life make smart financial decisions through research, reporting, reviews, recommendations, and tools.

Earning your trust is essential to our success, and we believe transparency is critical to creating that trust. To that end, you should know that many or all of the companies featured here are partners who advertise with us.

Our content is free because our partners pay us a referral fee if you click on links or call any of the phone numbers on our site. If you choose to interact with the content on our site, we will likely receive compensation. If you don't, we will not be compensated. Ultimately the choice is yours.

Opinions are our own and our editors and staff writers are instructed to maintain editorial integrity, but compensation along with in-depth research will determine where, how, and in what order they appear on the page.

To find out more about our editorial process and how we make money, click here.

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