--- title: Is Justin Bieber's Justmoji Worth $3? description: $2.99 for the Justmoji keyboard app is a steep increase from Kim Kardashian's $1.99 Kimoji. authors: - name: Alicia Adamczyk url: https://money.com/author/alicia-adamczyk/ at_money_since: 2015 articles: 201 covers: - Lifestyle - Banking - Business - Career Advice - Credit Cards - Economy and Politics - Education - Housing - Identity Theft - Insurance - Investing - Loans - Personal Finance - Retirement - Shopping - Taxes - Technology social: - https://x.com/aliciaadamczyk former_staff: true published: '2016-06-03T16:24:36.000Z' modified: '2024-04-17T02:09:49.000Z' section: Lifestyle tags: - emoji - Justin Bieber - pubdesk word_count: 386 canonical: https://money.com/justmoji-justin-bieber-emoji/ type: Article source: structured-blocks --- > **Disclosure:** We research all brands listed and may earn a fee from our partners. Research and financial considerations may influence how brands are displayed. Not all brands are included. [Learn more](https://money.com/page/disclaimer/). ![Justin Bieber In Concert - 2016 Purpose World Tour - Seattle, WA](https://img.money.com/2016/06/gettyimages-514599724.jpg) *Justin Bieber launched Justmoji for $2.99, a 150% markup from other celeb emoji keyboards.* Want to send your friend an emoji of Juting Bieber blowing a kiss or a gif from one of his music videos? [Justmoji](https://itunes.apple.com/us/app/justmoji/id1082958340?mt=8) has you covered. Looking to cash in on some of fellow celeb-moji-er Kim Kardashian's [insane profits](http://www.alux.com/kim-kardashian-kimoji-app/), Justin Bieber launched the Justmoji keyboard, an app with hundreds of emoji, gifs, and stickers depicting (or inspired by) the 22-year-old crooner. It's a smart move for the business-minded Bieber. Emoji keyboards have become a lucrative, trendy business for the most social celebrities, and Bieber is one of the most socially-savvy stars of our time (Beiber boasts almost twice as many Twitter followers as Kardashian, with 82.4 million compared with Kim K's 45.8 million). Kardashian's Kimoji keyboard was bringing in a reported [$1 million per minute](http://www.complex.com/style/2015/12/kim-kardashian-kimoji-emoji-app-making-1-million-dollars-per-minute) when it launched in December—and Bieber's keyboard is already #1 in the app store. And unlike the other emoji keyboards, Justmojis can be downloaded by anyone. Kimoji, Amber Rose's [MuvaMoji](https://itunes.apple.com/us/app/muvamoji-by-amber-rose/id1087839782?mt=8), and [Blac Chyna](http://www.people.com/article/blac-chyna-launches-chymojis-rob-kardashian-baby)'s [ChyMoji](https://itunes.apple.com/us/app/chymoji-by-blac-chyna/id1103942426?mt=8) require the purchaser to be at least 17 due to the explicit nature of some of the emoji. Justmojis have the potential to be an incredible money-maker. But as far as celeb emoji go, Bieber's keyboard is rather pricey—it's $2.99 to download, compared to $1.99 for Kimoji, MuvaMoji, ChyMoji, and [Stephen Curry's](https://money.com/nba-finals-2016-watch-online/) [StephMoji](https://itunes.apple.com/us/app/stephmoji-by-steph-curry/id1114234507?mt=8) (currently #2 in the app store). That's a 150% markup for Beliebers, who have taken to Twitter to express their distress. How much is too much for a celeb emoji keyboard? What makes Bieber think he can up the ante on the $1.99-for-a-celeb-emoji-keyboard trend and add a whole extra dollar to the tab? As a friend explained, $2.99 may seem steep (any smartphone has access to the standard emoji keyboard free of charge), but as far as products and events related to the singer go, this is but a drop in the Bieber Bucket. Tickets for his Purpose World Tour can run as high as $2,000 (in fact, his very vocal Twitter fans started a hashtag—[#justiceforbrokebeliebers](http://www.hollywoodtake.com/justin-bieber-tickets-too-expensive-justiceforbrokeliebers-trends-fans-complain-they-cant-115106)—when the tickets first went on sale), and merchandise for the tour, all of which is currently [sold out](http://www.hollywoodtake.com/justin-bieber-tickets-too-expensive-justiceforbrokeliebers-trends-fans-complain-they-cant-115106), is priced from $40 to $300. So, for a small piece of Bieber, $3 may be well worth it. My friend decided to purchase the app. But I think I'll stick with my $1.99 MuvaMoji. 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