---
title: Want to Attract a Millennial Worker? Give 'Em a Gift Card
description: Millennial workers are more likely to stay with a company that offers shopping perks to stores like Amazon and Starbucks.
authors:
  - name: Kristen Bahler
    role: Managing Editor
    url: https://money.com/author/kristen-bahler/
    bio: Kristen Bahler has spent more than a decade turning culture, work and consumer spending trends into conversation-driving stories. Today, she leads Money's sponsored content channel and reader-favorite franchises like Best Places to Live and Best Places to Travel.
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published: '2016-10-28T13:12:51.000Z'
modified: '2024-05-16T11:56:09.000Z'
section: Career Advice
tags:
  - gift cards
  - pubdesk
  - Workplace
word_count: 307
canonical: https://money.com/millennial-worker-gift-card/
type: Article
source: structured-blocks
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> **Disclosure:** We research all brands listed and may earn a fee from our partners. Research and financial considerations may influence how brands are displayed. Not all brands are included. [Learn more](https://money.com/page/disclaimer/).

![Shopping for a gift card on a digital tablet.](https://img.money.com/2016/10/gettyimages-493446640.jpg)

Forget [unlimited vacation](https://money.com/unlimited-vacation-policy/?iid=sr-link1) and break room [ping pong tables](https://money.com/best-ping-pong-table/). The key to a millennial's heart, according to a new survey, is gift cards.

About 69% of workers in the U.K. ages 18 to 24 peg their satisfaction at work to the perks and benefits their employers offer, according to a Perkbox survey of more than 1,000 British workers. Millennials seem to care more about these types of perks than their older cohorts -- only about 50% of baby boomers in the U.K. cite deep discounts to stores like Starbucks and Amazon as key to their workplace well-being, the survey says.

“Millennials see this as something employers should do as standard, whereas older employees see it as a bonus,” Perkbox co-founder Saurav Chopra tells *[Bloomberg](http://www.bloomberg.com/news/articles/2016-10-28/the-secret-to-a-happy-millennial-is-an-amazon-gift-card).*

A few companies are particularly good at rewarding their employees, Chopra says. Skyscanner, an Edinburgh-based flight comparison website, gives employees discounts at local food shops and hairdressers, for example. Airbnb provides employees with $2,000 a year to spend on the home-sharing site. In the U.S., [perks range](https://money.com/best-job-perks-benefits/?iid=sr-link1) from free ski passes to yearly book stipends.

For employers under budgetary constraints, Chopra says a little can go a long way. “If money is tight, it can take the form of a simple thank you or a couple of extra paid days leave,” he says.

Overall, about 30% of the respondents describe themselves as unhappy at work, the survey found. This on par with the U.S. -- out of a "happiness scale" of 100, most American employees rank at 71, according to research released by Robert Half on Thursday. There's still plenty room to improve: about one-third of the employees polled indicated they were thinking about leaving their jobs in the next six months. Research published by last month by [Deloitte](https://www2.deloitte.com/global/en/pages/about-deloitte/articles/millennialsurvey.html) shows that nearly half of millennial workers plan to switch jobs in the next two years.

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