---
title: This Grocery Store Is the Most Popular Among Customers
description: A new customer satisfaction survey has found that consumers prefer the grocery store chain Kroger
authors:
  - name: Mahita Gajanan
    url: https://money.com/author/mahita-gajanan/
    at_money_since: 2017
    articles: 53
    covers:
      - Business
      - Banking
      - Career Advice
      - Credit Cards
      - Economy and Politics
      - Housing
      - Identity Theft
      - Investing
      - Lifestyle
      - Personal Finance
      - Shopping
      - Taxes
    social:
      - https://x.com/mahitagajanan
    former_staff: true
published: '2017-05-03T20:09:32.000Z'
modified: '2024-04-17T05:47:30.000Z'
section: Business
tags:
  - onetime
  - Polls
  - Retail
word_count: 154
canonical: https://money.com/morning-consult-survey-kroger-popular/
type: Article
source: structured-blocks
---

> **Disclosure:** We research all brands listed and may earn a fee from our partners. Research and financial considerations may influence how brands are displayed. Not all brands are included. [Learn more](https://money.com/page/disclaimer/).

![Man carrying full shopping basket in grocery store](https://img.money.com/2017/05/gettyimages-521810943.jpg)

A new customer satisfaction survey found that consumers prefer grocery store chain Kroger over competitors like [Whole Foods](https://money.com/whole-foods-ceo-john-mackey-merchandise-sales/) and Safeway.

[Morning Consult](https://morningconsultintelligence.com/featured/top-brands#food-and-beverage), a public-opinion data company, surveyed nearly 200,000 people about their opinion on 500 of [America's most beloved brands](https://money.com/section/everyday-money/), querying up to 35,000 customers per brand. When it came to grocery stores, 53% had a favorable view toward Kroger. Whole Foods was close behind, with 48%.

Regional supermarkets Albertsons and Publix Super Markets both ranked at 33% on the survey.

The data found that people held an average of about 33% favorable views toward big beer brands, with Heineken coming out on top at 37%.

And Americans still have a sweet tooth. Chocolate remained popular this year — 73% said Hershey was their favorite food product, which beat out other popular brands including Campbell's, Kellogg,General Mills and Smucker's.

The [Most Loved Brands Spring 2017](https://morningconsultintelligence.com/featured/top-brands#overall) survey, conducted between January and April, has a margin of error between 0.5 and 1 percentage point.

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "BreadcrumbList",
      "@id": "https://money.com/morning-consult-survey-kroger-popular/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://money.com"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Business",
          "item": "https://money.com/business/"
        },
        {
          "@type": "ListItem",
          "position": 3,
          "name": "Retail",
          "item": "https://money.com/retail/"
        },
        {
          "@type": "ListItem",
          "position": 4,
          "name": "This Grocery Store Is the Most Popular Among Customers"
        }
      ]
    },
    {
      "@type": "WebSite",
      "@id": "https://money.com/#website",
      "url": "https://money.com",
      "name": "Money",
      "publisher": {
        "@id": "https://money.com/#organization"
      }
    },
    {
      "@type": "WebPage",
      "@id": "https://money.com/morning-consult-survey-kroger-popular/#webpage",
      "url": "https://money.com/morning-consult-survey-kroger-popular/",
      "name": "This Grocery Store Is the Most Popular Among Customers",
      "isPartOf": {
        "@id": "https://money.com/#website"
      },
      "datePublished": "2017-05-03T20:09:32.000Z",
      "mainEntity": {
        "@id": "https://money.com/morning-consult-survey-kroger-popular/"
      },
      "inLanguage": "en-US",
      "breadcrumb": {
        "@id": "https://money.com/morning-consult-survey-kroger-popular/#breadcrumb"
      },
      "dateModified": "2024-04-17T05:47:30.000Z"
    },
    {
      "@type": "Article",
      "headline": "This Grocery Store Is the Most Popular Among Customers",
      "articleSection": "Business",
      "image": [
        {
          "@type": "ImageObject",
          "url": "https://img.money.com/2017/05/gettyimages-521810943.jpg",
          "width": 5124,
          "height": 3416,
          "caption": "Man carrying full shopping basket in grocery store"
        }
      ],
      "author": [
        {
          "@type": "Person",
          "name": "Mahita Gajanan",
          "url": "https://money.com/author/mahita-gajanan/",
          "@id": "https://money.com/author/mahita-gajanan/#author",
          "email": "Mahita.Gajanan@timeinc.com",
          "sameAs": [
            "https://x.com/mahitagajanan"
          ]
        }
      ],
      "publisher": "https://money.com/#organization",
      "datePublished": "2017-05-03T20:09:32.000Z",
      "description": "A new customer satisfaction survey has found that consumers prefer the grocery store chain Kroger",
      "abstract": "A new customer satisfaction survey has found that consumers prefer the grocery store chain Kroger",
      "@id": "https://money.com/morning-consult-survey-kroger-popular/",
      "inLanguage": "en-US",
      "dateModified": "2024-04-17T05:47:30.000Z",
      "wordCount": 154,
      "keywords": [
        "onetime",
        "Polls",
        "Retail"
      ],
      "about": [
        {
          "@type": "Thing",
          "name": "Business",
          "sameAs": [
            "https://en.wikipedia.org/wiki/Business"
          ]
        },
        {
          "@type": "Thing",
          "name": "Retail",
          "sameAs": [
            "https://en.wikipedia.org/wiki/Retail"
          ]
        }
      ]
    }
  ]
}
```