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Published: Aug 16, 2021 5 min read
Photo collage of champagne opening, jewelry spilling from boxes, tiktok logo with hashtag bubbles #bamarush #rushtok
Money; Getty Images

It's sorority rush season, and a viral rash of TikToks from University of Alabama students has people talking about how much Greek life costs today — and where all the money goes.

The internet became obsessed last week with Bama RushTok, a trend where potential new members, or PNMs, showed off their outfits of the day, or OOTDs, on seemingly everyone's for you pages, or FYPs. You didn't have to scroll far to find a group of well-dressed women listing off brands quickly (and eventually, hoarsely) as they twirled for the camera in cluttered dorm rooms. (Alabama has one of the biggest and most active Greek communities in the nation, with over 10,000 students participating.)

Though rush in Tuscaloosa wrapped up Sunday with Bid Day — some 2,300 students were ultimately selected by 17 sororities, according to — the effects of Bama RushTok are sure to stick around. Bama RushTok not only exposed a Southern school's subculture to TikTok's 850 million mainstream users but also inspired a ton of curiosity about the money behind it all.

How much does it cost to be in a sorority?