Contrary to popular belief, not every day is National Beer Day. This very important holiday is held annually on April 7, and to celebrate, we're counting some of the reasons beer is a beverage we love above all others.

A beer-pouring innovation is spreading to bars, restaurants, and sports venues, allowing beer drinkers to handle the taps themselves, and to pour—and pay for—exactly the amount of brew they want.

Craft beer production was up an impressive 42% last year, and for the first time ever, craft brews account for more than 10% of all beer sales in the U.S.

Beer lovers and beer makers of all shapes and sizes are taking issue with the incredibly defensive Budweiser Super Bowl Ad that mocks hipsters, millennials, and people who like beers that actually taste good.

What's so surprising about these companies coming out as big winners in terms of Super Bowl marketing? They didn't even run national commercials during the game

This year, a Super Bowl ad costs roughly $4.5 million for 30 seconds of air time, up $500,000 from 2014. Price isn't the only way this year's ads will be different.