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“Buy stamps!” “Send mail!” “Save the post office!” scream a glut of colorful, well-designed Instagram posts. Over on Twitter, thousands of people urge their followers to #BUYSTAMPSNOW.

Make no mistake: To save the oldest public service in the U.S., social media really, really wants us to #BUYSOMESTAMPS.

It’s a valid concern. In June, Louis DeJoy, a major donor to President Donald Trump and multi-millionaire, assumed the position of Postmaster General. Almost immediately, DeJoy unveiled his plan to alleviate the mounting debt weighing down the United States Postal Service (USPS), including eliminating overtime pay and removing mail sorting machines, which ignited concerns about how a fractured mail service could interfere with the upcoming presidential election.

Still, a mass stamp-buying campaign is unlikely to salvage that service. At least not in its current form.