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By Brad Tuttle
Updated: November 6, 2020 1:25 PM ET | Originally published: November 4, 2020
Courtesy of Walmart

For the first time we’ve ever seen, Apple AirPods are on sale for less than $100.

As of 7 p.m. ET on Wednesday, November 4, Walmart’s early Black Friday sale is live with dozens of deals available online only (not in stores). Among the most compelling deals is an all-time low price for Apple’s popular earbuds: AirPods for $99.

[UPDATE: As a sign of just how competitive the 2020 holiday shopping season will be, Amazon began offering its own Apple Airpods deal several hours before Walmart’s AirPods deal was set to launch. You can now buy AirPods at Amazon for $99.]

The regular price for this set of AirPods — the second-generation model, with a wired charging case — is $159 from Apple. However, we’ve routinely seen these AirPods on sale for $129. But the $99 price is at least $25 cheaper than any previous deal we’ve seen.

We wouldn’t be surprised if Amazon and other Walmart competitors match this Black Friday sale. And we also wouldn’t be surprised if many sites are sold out fairly soon after the deal becomes available.

Bear in mind that the AirPods featured in this sale are just the “basic” models. They come with a wired charging case — going with the wireless counterpart usually costs $30 to $40 more — and they do not get quite the rave reviews for comfort and quality that the higher-priced AirPods Pros do.

Speaking of which, AirPod Pros are generally considered the best earbuds you can buy, and they too should be discounted early and often during this holiday shopping season. Lately, we’ve seen AirPod Pro deals for just under $200, compared to $249 normally.

What’s more, there will be plenty of other deals on earbuds and headphones to consider throughout November and December, from Walmart and other retailers. Here are some of the early deals that caught our attention.

Walmart Black Friday Deals: AirPods and Headphones

AirPods With Wired Charging Case: $99 at Walmart or Amazon (list price $159)

Courtesy of Walmart

AirPods Pro: $219 at Walmart or Amazon (list price $249)

Courtesy of Walmart

JLab Audio Studio ANC On-Ear Wireless Headphones: $30 on Nov. 4 (list price $59.98)

Courtesy of Walmart

JLab Audio Go Air True Wireless Earbuds: $20 on Nov. 4 (list price $29.88)

Courtesy of Walmart

onn. True Wireless Earphones: $14 on Nov. 11 (list price $19.88)

Courtesy of Walmart

More From Money:

Walmart’s Black Friday Deals Start Nov. 4. Here’s Everything You Need to Know

No Need to Wait Until Black Friday: AirPods Pros Are on Sale for $200

Prime Day, Black Friday or Cyber Monday: When Will Savvy Internet Shoppers Find the Best Deals?

Advertiser Disclosure

The purpose of this disclosure is to explain how we make money without charging you for our content.

Our mission is to help people at any stage of life make smart financial decisions through research, reporting, reviews, recommendations, and tools.

Earning your trust is essential to our success, and we believe transparency is critical to creating that trust. To that end, you should know that many or all of the companies featured here are partners who advertise with us.

Our content is free because our partners pay us a referral fee if you click on links or call any of the phone numbers on our site. If you choose to interact with the content on our site, we will likely receive compensation. If you don't, we will not be compensated. Ultimately the choice is yours.

Opinions are our own and our editors and staff writers are instructed to maintain editorial integrity, but compensation along with in-depth research will determine where, how, and in what order they appear on the page.

To find out more about our editorial process and how we make money, click here.

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