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By Alicia Adamczyk
July 28, 2016
365 by Whole Foods Market in the Silver Lake neighborhood of Los Angeles
365 by Whole Foods Market in the Silver Lake neighborhood of Los Angeles
Bloomberg—Bloomberg via Getty Images

Whole Foods may be known (and mocked) for its expensive organic vegetables and quinoa, but according to the U.S. Patent and Trademark Office that doesn’t mean it can claim to be the “healthiest grocery store in the world.”

The upscale grocery chain tried to update its slogan from simply “America’s Healthiest Grocery Store” to “World’s” and was rejected. The grocer has six months to refile an updated slogan, the Washington Post reports.

Read More: 12 Ways to Save at Whole Foods

Whole Foods is located in just two countries besides the U.S., Canada and the U.K. That’s not exactly a global footprint.

If Whole Foods doesn’t want to stick with “America’s Healthiest Grocery Store,” may we recommend “America’s Most Unreasonably Expensive Grocery Store” or “Trader Joe’s, But With an Unexplainable Premium”? Just a thought.

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The purpose of this disclosure is to explain how we make money without charging you for our content.

Our mission is to help people at any stage of life make smart financial decisions through research, reporting, reviews, recommendations, and tools.

Earning your trust is essential to our success, and we believe transparency is critical to creating that trust. To that end, you should know that many or all of the companies featured here are partners who advertise with us.

Our content is free because our partners pay us a referral fee if you click on links or call any of the phone numbers on our site. If you choose to interact with the content on our site, we will likely receive compensation. If you don't, we will not be compensated. Ultimately the choice is yours.

Opinions are our own and our editors and staff writers are instructed to maintain editorial integrity, but compensation along with in-depth research will determine where, how, and in what order they appear on the page.

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