--- title: Whole Foods Is Slashing the Price of Organic Kale for World Vegetarian Day description: Whole Foods cut prices on select groceries after Amazon bought the company, and now it has a $1 sale on organic kale for World Vegetarian Day. authors: - name: Brad Tuttle role: Senior Editor url: https://money.com/author/brad-tuttle/ bio: Brad Tuttle is a former senior editor at Money with over 10 years’ experience covering a vast number of personal finance topics, including careers, cars, travel, budgeting, investing, insurance, credit cards, consumer psychology, real estate, banking, and shopping and deals. education: Columbia University School of Journalism, MS at_money_since: 2014 articles: 366 covers: - Business - Banking - Career Advice - Credit - Credit Cards - Economy and Politics - Education - Health and Wellness - Housing - Identity Theft - Insurance - Investing - Lifestyle - Loans - Mortgages - Personal Finance - Pets - Professional Services - Retirement - Shopping - Taxes - Technology social: - https://twitter.com/bradrtuttle - https://linkedin.com/in/brad-tuttle-834b225 former_staff: true published: '2017-09-29T17:30:13.000Z' modified: '2024-05-16T12:43:53.000Z' section: Business tags: - Amazon - deals - groceries - kale - Organic - Whole Foods word_count: 179 canonical: https://money.com/whole-foods-sale-prices-organic-kale-deal-amazon/ type: Article source: structured-blocks --- > **Disclosure:** We research all brands listed and may earn a fee from our partners. Research and financial considerations may influence how brands are displayed. Not all brands are included. [Learn more](https://money.com/page/disclaimer/). ![Woman holding fresh kale](https://img.money.com/2017/09/wholefoodskale1dollar-em-84304650.jpg) To celebrate World Vegetarian Day on Sunday, October 1, [Whole Foods Market](http://media.wholefoodsmarket.com/news/kale-sale-at-whole-foods-market-for-world-vegetarian-day) locations all over the country are selling bunches of organic kale for $1. You don't have to wait until Sunday, though. The deal is live right now, and the $1 price remains in effect through Tuesday, October 3, while supplies last. Kale prices vary from place to place, but an organic bunch normally costs roughly $2 to $3. Shoppers are coming to expect more deals and lower prices at Whole Foods. CEO [John Mackey recently said](https://www.cnbc.com/2017/09/28/whole-foods-ceo-says-amazon-helped-escape-whole-paycheck-trap.html) that because the company was purchased by Amazon, it has been able to cut prices and start putting its "whole paycheck" reputation in the past. "We’ve embraced \[the Amazon\] narrative and so ‘whole paycheck’ disappeared," [Mackey said](http://www.foodbusinessnews.net/articles/news_home/Business_News/2017/09/Mackey_Whole_Foods_set_free_by.aspx?ID=%7B08B68FBD-E491-4822-B40F-8509B9B8A1D1%7D&p=1&cck=1) at a conference last week. "We escaped the trap. I feel a little bit like Houdini.” Still, while prices for many items at Whole Foods have gotten cheaper, broad price comparisons conducted after Amazon's acquisition indicate that overall, Whole Foods is still a very expensive place to do all of your grocery shopping. ```json { "@context": "https://schema.org", "@graph": [ { "@type": "BreadcrumbList", "@id": "https://money.com/whole-foods-sale-prices-organic-kale-deal-amazon/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://money.com" }, { "@type": "ListItem", "position": 2, "name": "Business", "item": "https://money.com/business/" }, { "@type": "ListItem", "position": 3, "name": "Retail", "item": "https://money.com/retail/" }, { "@type": "ListItem", "position": 4, "name": "Whole Foods Is Slashing the Price of Organic Kale for World Vegetarian Day" } ] }, { "@type": "WebSite", "@id": "https://money.com/#website", "url": "https://money.com", "name": "Money", "publisher": { "@id": "https://money.com/#organization" } }, { "@type": "WebPage", "@id": "https://money.com/whole-foods-sale-prices-organic-kale-deal-amazon/#webpage", "url": "https://money.com/whole-foods-sale-prices-organic-kale-deal-amazon/", "name": "Whole Foods Is Slashing the Price of Organic Kale for World Vegetarian Day", "isPartOf": { "@id": "https://money.com/#website" }, "datePublished": "2017-09-29T17:30:13.000Z", "mainEntity": { "@id": "https://money.com/whole-foods-sale-prices-organic-kale-deal-amazon/" }, "inLanguage": "en-US", "breadcrumb": { "@id": "https://money.com/whole-foods-sale-prices-organic-kale-deal-amazon/#breadcrumb" }, "dateModified": "2024-05-16T12:43:53.000Z" }, { "@type": "Article", "headline": "Whole Foods Is Slashing the Price of Organic Kale for World Vegetarian Day", "articleSection": "Business", "image": [ { "@type": "ImageObject", "url": "https://img.money.com/2017/09/wholefoodskale1dollar-em-84304650.jpg", "width": 5027, "height": 3478, "caption": "Woman holding fresh kale" } ], "author": [ { "@type": "Person", "name": "Brad Tuttle", "url": "https://money.com/author/brad-tuttle/", "@id": "https://money.com/author/brad-tuttle/#author", "description": "Brad Tuttle is a former senior editor at Money with over 10 years’ experience covering a vast number of personal finance topics, including careers, cars, travel, budgeting, investing, insurance, credit cards, consumer psychology, real estate, banking, and shopping and deals.\r\n\r\n", "image": "https://img.money.com/2014/01/Brad-Tuttle.png?w=226&h=247&crop=1", "alumniOf": "Columbia University School of Journalism, MS", "sameAs": [ "https://twitter.com/bradrtuttle", "https://linkedin.com/in/brad-tuttle-834b225" ] } ], "publisher": "https://money.com/#organization", "datePublished": "2017-09-29T17:30:13.000Z", "description": "Whole Foods cut prices on select groceries after Amazon bought the company, and now it has a $1 sale on organic kale for World Vegetarian Day.", "abstract": "Whole Foods cut prices on select groceries after Amazon bought the company, and now it has a $1 sale on organic kale for World Vegetarian Day.", "@id": "https://money.com/whole-foods-sale-prices-organic-kale-deal-amazon/", "inLanguage": "en-US", "dateModified": "2024-05-16T12:43:53.000Z", "wordCount": 179, "keywords": [ "Amazon", "deals", "groceries", "kale", "Organic", "Whole Foods" ], "about": [ { "@type": "Thing", "name": "Business", "sameAs": [ "https://en.wikipedia.org/wiki/Business" ] }, { "@type": "Thing", "name": "Retail", "sameAs": [ "https://en.wikipedia.org/wiki/Retail" ] } ] } ] } ```