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Published: Oct 22, 2021 6 min read
Two Men In A Store During Black Friday Placing TV Box Into A Shopping Cart
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Cheap TV deals are a staple of Black Friday sales — and every other holiday promotional event, for that matter. But in 2021, global supply chain problems are causing shortages and higher prices for a wide range of goods, and TVs are no exception.

The takeaway for shoppers is that TV deals probably won't be as alluring as they usually are around the holidays, even during the height of discounts on Black Friday and Cyber Monday.

The average price paid for a TV during the fourth quarter of 2020 was $363, according to the market research firm NPD Group. For the same period in 2021, the company is forecasting average TV prices will be around $500.

"Holiday pricing overall is likely to be at least $100 above normal" for TVs, Stephen Baker, NPD Group technology industry advisor, told Money via email. In fact, "pricing right now on TVs is the highest since at least 2012," he said.

It's not just supply chain issues causing TV prices to spike. For most of 2020, and well into 2021, the pandemic has led Americans to spend an inordinate amount of time indoors. Accordingly, sales have soared for things that keep people occupied while mulling around at home, like puzzles, game consoles, lumber for home improvement projects and, of course, TVs.