---
title: Why Candy Sales Climbed During a Year With High Inflation
description: Times are expensive, but exploding candy sales suggest sweets are still an affordable source of joy for Americans.
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published: '2023-03-08T20:36:34.000Z'
modified: '2024-01-10T13:54:04.000Z'
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> **Disclosure:** We research all brands listed and may earn a fee from our partners. Research and financial considerations may influence how brands are displayed. Not all brands are included. [Learn more](https://money.com/page/disclaimer/).

![Smiling Person With Lollipop Shaped Sunglasses In Front Of A Candy Filled Background](https://img.money.com/2023/03/News-People-Buying-Candy-To-Cope.jpg)

Mary Poppins always insisted a spoonful of sugar makes the medicine go down, and a new report suggests that it may also make [inflation](https://money.com/rising-rent-home-costs-high-inflation/) a little less bitter for everyday consumers.

The National Confectioners Association, a trade organization promoting candies, [released data](https://candyusa.com/wordpress/wp-content/uploads/2023/02/Bite-Sized-Candy-Insights-eFinal-022723.pdf) this week that suggests [rising costs](https://money.com/things-getting-more-expensive-inflation/) have not kept people from treating themselves to sweets. In fact, sales of confectionery goods increased 11% in 2022.

The report also included poll data from a sample of 1,567 U.S. consumers between the ages of 18 and 75, reached at the end of last year.

Rising costs are stressing consumers out. Inflation hit a 40-year high in 2022, and households are tightening their belts. A recent [Morning Consult poll](https://money.com/recession-poll-saving-money/) found 41% of consumers say they’re changing their financial habits amid recession fears, taking steps like bulking up emergency savings, cutting back on spending, and stockpiling food or supplies.

It’s no wonder Americans are looking for little ways to enjoy themselves — and, apparently, candy is still a comfort they can turn to amid [economic uncertainty](https://money.com/recession-predictions-2023-economists/).

[Rising Rent and Homeownership Costs Are Keeping Inflation Elevated](https://money.com/rising-rent-home-costs-high-inflation/)

[Worried About Inflation and Volatility? This 'Very Niche' Investment Could Be Right for You](https://money.com/farmland-investment-hedge-inflation-volatility/)

[Gas Prices Could Rise 60 Cents or More by Memorial Day](https://money.com/gas-prices-rise-spring-2023/)

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