--- title: The Big Change Chipotle Hinted at Is Actually Happening description: Chipotle Mexican Grill adds chicken-and-pork chorizo to six markets today and plans to have it on menus nationwide by fall. authors: - name: Martha C. White role: Writer url: https://money.com/author/martha-c-white/ education: BA, English, Princeton University at_money_since: 2015 articles: 350 covers: - Lifestyle - Banking - Business - Career Advice - Credit - Credit Cards - Debt - Economy and Politics - Education - Federal Reserve Rate Cuts - Health and Wellness - Housing - Identity Theft - Insurance - Investing - Loans - Mortgages - Personal Finance - Professional Services - Retirement - Shopping - Taxes - Technology published: '2016-06-29T16:35:45.000Z' modified: '2024-05-16T11:23:10.000Z' section: Lifestyle tags: - Chipotle - Food & Drink - pubdesk word_count: 281 canonical: https://money.com/chipotle-chorizo/ type: Article source: structured-blocks --- > **Disclosure:** We research all brands listed and may earn a fee from our partners. Research and financial considerations may influence how brands are displayed. Not all brands are included. [Learn more](https://money.com/page/disclaimer/). ![A Chipotle Restaurant Ahead Of Earnings Data](https://img.money.com/2016/06/chipotle-chorizo.jpeg) *A steak burrito is arranged for a photograph with a drink and bags of chips at a Chipotle Mexican Grill Inc. restaurant in Hollywood, California, U.S., on Tuesday, July 16, 2013. Chipotle Mexican Grill Inc. is scheduled to release earnings data on July 18. Photographer: Patrick T. Fallon/Bloomberg via Getty Images* It's here. Chipotle Mexican Grill is officially welcoming chorizo into the fold. The spicy chicken-and-pork sausage lands on menus in Manhattan; Columbus, Ohio; Sacramento and San Diego, California, as well as at one restaurant in Denver and one at Washington, D.C.'s Dulles International Airport, today. Fans in other cities will have to sit tight a little longer: Chorizo will be on Chipotle restaurant menus nationwide by fall, according to [the company](http://ir.chipotle.com/phoenix.zhtml?c=194775&p=irol-newsArticle&ID=2180830). It will be grilled at the restaurants to give what the company called "a perfect char." “While we have never been opposed to changing our menu, we only do so when we think there’s an opportunity to add something that is really unique but that fits within our overall menu," Steve Ells, founder, chairman and co-CEO, said in a company [announcement](http://ir.chipotle.com/phoenix.zhtml?c=194775&p=irol-newsArticle&ID=2180830). ***Read More: Are Chipotle Burgers Coming to a Location Near You?*** "The only major change in the past 23 years has been the addition of tofu sofritas in 2014," [Business Insider](http://www.businessinsider.com/chipotle-is-adding-chorizo-2016-6) pointed out. Chipotle strongly hinted that it could be adding chorizo to its famously unchanging menu back in April, when it [floated the possibility](https://time.com/4309308/chipotle-chorizo-menu-changes/) during a sales call. It's just one strategy the company is using in the hopes of wooing back customers scared off by a series of food-borne illnesses at its restaurants, including *E. coli* and norovirus outbreaks. In its first quarter, revenue dropped by 23% and same-store sales plummeted 30%. Earlier this week, Chipotle [announced the debut](https://time.com/4384028/chipotle-loyalty-program-free-chiptopia/) of a three-month "Chiptopia" loyalty program, which will reward members with goodies like free burritos, chips and guacamole. The company said it plans to use the results and findings to help it create an ongoing customer rewards program. ```json { "@context": "https://schema.org", "@graph": [ { "@type": "BreadcrumbList", "@id": "https://money.com/chipotle-chorizo/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://money.com" }, { "@type": "ListItem", "position": 2, "name": "Lifestyle", "item": "https://money.com/lifestyle/" }, { "@type": "ListItem", "position": 3, "name": "Restaurants", "item": "https://money.com/restaurants/" }, { "@type": "ListItem", "position": 4, "name": "The Big Change Chipotle Hinted at Is Actually Happening" } ] }, { "@type": "WebSite", "@id": "https://money.com/#website", "url": "https://money.com", "name": "Money", "publisher": { "@id": "https://money.com/#organization" } }, { "@type": "WebPage", "@id": "https://money.com/chipotle-chorizo/#webpage", "url": "https://money.com/chipotle-chorizo/", "name": "The Big Change Chipotle Hinted at Is Actually Happening", "isPartOf": { "@id": "https://money.com/#website" }, "datePublished": "2016-06-29T16:35:45.000Z", "mainEntity": { "@id": "https://money.com/chipotle-chorizo/" }, "inLanguage": "en-US", "breadcrumb": { "@id": "https://money.com/chipotle-chorizo/#breadcrumb" }, "dateModified": "2024-05-16T11:23:10.000Z" }, { "@type": "Article", "headline": "The Big Change Chipotle Hinted at Is Actually Happening", "articleSection": "Lifestyle", "image": [ { "@type": "ImageObject", "url": "https://img.money.com/2016/06/chipotle-chorizo.jpeg", "width": 4000, "height": 2667, "caption": "A Chipotle Restaurant Ahead Of Earnings Data" } ], "author": [ { "@type": "Person", "name": "Martha C. 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