---
title: This Is How Much People Still Spend on Christmas Cards
description: Business is doing surprisingly well.
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  - name: Ethan Wolff-Mann
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published: '2015-12-14T21:52:42.000Z'
modified: '2015-12-14T21:52:42.000Z'
section: Lifestyle
tags:
  - greeting cards
  - Holidays
word_count: 227
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> **Disclosure:** We research all brands listed and may earn a fee from our partners. Research and financial considerations may influence how brands are displayed. Not all brands are included. [Learn more](https://money.com/page/disclaimer/).

![Christmas Cards in store](https://img.money.com/2015/12/151214_em_christmascards.jpg)

It's 2015. Gmail is 11 years old, everyone has Internet on their phone, boarding passes are only *sometimes* paper, and [Hallmark is celebrating its 100th birthday](http://corporate.hallmark.com/Company/Founding-1910s).

For the greeting card giant, the holiday season is the biggest time of year, and [according to the USPS](http://www.charlotteobserver.com/news/business/biz-columns-blogs/whats-in-store/article49671220.html), today is the busiest day of all. Despite the world's digital tilt, the card industry is still alive and kicking, since sending a holiday email doesn't quite carry the same emotional weight. An IBISWorld analyst [told NPR](http://www.npr.org/2015/07/08/420966617/to-survive-the-greeting-card-industry-will-have-to-get-creative) earlier this year that the [industry is declining](http://www.npr.org/2015/07/08/420966617/to-survive-the-greeting-card-industry-will-have-to-get-creative) at about 5% per year, but that card sales have held steady despite the profits that have diminished due to less-lucrative digital versions.

Still, the amount we spend on holiday cards is pretty staggering. It's about 25% of the total annual greeting card sales, or about 1.6 billion cards according to the [Greeting Card Association](http://www.greetingcard.org/abouttheindustry/tabid/58/default.aspx)'s numbers. That's around $2 billion this year (given $8 billion in yearly sales and 6.5 million sold, the average card is worth around $1.20), assuming the sales numbers continue to hold steady.

The holiday season is leaps and bounds ahead of the number two holiday—Valentine's Day—which only yields around 145 million units, a full power of ten less. Interestingly, each Valentine's Day card seem to be worth a little more—the Association says a full [$1 billion was spent this year](http://www.greetingcard.org/AbouttheIndustry/IndustryInformation/tabid/100/CBModuleId/446/ArticleID/234/Default.aspx) for lovers.

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