--- title: Costco Just Introduced Its Own Version of Nutella and It's Way Cheaper description: Costco has a new Kirkland Signature hazelnut spread, and the store brand is much cheaper than Nutella--or prices at Walmart or Amazon. authors: - name: Brad Tuttle role: Senior Editor url: https://money.com/author/brad-tuttle/ bio: Brad Tuttle is a former senior editor at Money with over 10 years’ experience covering a vast number of personal finance topics, including careers, cars, travel, budgeting, investing, insurance, credit cards, consumer psychology, real estate, banking, and shopping and deals. education: Columbia University School of Journalism, MS at_money_since: 2014 articles: 366 covers: - Shopping - Banking - Business - Career Advice - Credit - Credit Cards - Economy and Politics - Education - Health and Wellness - Housing - Identity Theft - Insurance - Investing - Lifestyle - Loans - Mortgages - Personal Finance - Pets - Professional Services - Retirement - Taxes - Technology social: - https://twitter.com/bradrtuttle - https://linkedin.com/in/brad-tuttle-834b225 former_staff: true published: '2018-02-23T17:40:39.000Z' modified: '2024-05-16T13:01:26.000Z' section: Shopping tags: - Amazon - Costco - groceries - grocery store - Hazelnut - Nutella - saving money - store brand - Supermarket - Walmart word_count: 377 canonical: https://money.com/costco-nutella-kirkland-brand-price/ type: Article source: structured-blocks --- > **Disclosure:** We research all brands listed and may earn a fee from our partners. Research and financial considerations may influence how brands are displayed. Not all brands are included. [Learn more](https://money.com/page/disclaimer/). ![FRANCE-FOOD-NUTELLA-ECONOMY-SOCIAL-CONSUMPTION](https://img.money.com/2018/02/180223-nutella-costco-kirkland.jpg) Attention Nutella lovers: Costco is now selling a house brand version of the beloved hazelnut spread, and it's much cheaper than the real deal Nutella. Earlier this week, a Costco customer posted a [photo on Reddit](https://www.reddit.com/r/Costco/comments/7yzuf1/hey_nutella_fans_look_what_costco_just_got_in/) of a new hazelnut spread being sold under the Costco store brand Kirkland. It was priced at $7.99 for a package of two 35.2-ounce jars. On a unit price basis, that's just $0.11 per ounce, which is far cheaper than Nutella prices at Amazon, Walmart, or Costco itself. Costco's online prices are slightly higher for its store-brand spread. The same two-pack of [Kirkland Hazelnut Spread](https://www.costco.com/Kirkland-Signature-Hazelnut-Spread-35.2-oz.%2c-2-count.product.100401362.html) is listed at $9.99 at the Costco website. Still, that's cheap compared to Nutella itself, which is listed at the Costco website at [$13.99 for two 33.5-ounce jars](https://www.costco.com/Nutella-Hazelnut-Spread-33.5-oz%2c-2-count.product.100371265.html). On a unit price basis, the Costco hazelnut spread is $0.14 per ounce for online purchases, versus $0.21 per ounce for Nutella. Costco prices for its store brand hazelnut spread are also much lower than what shoppers can expect to pay for Nutella at grocery stores and e-retailers such as Amazon. Walmart is charging [$5.98 per 33.5-ounce jar of Nutella](https://www.walmart.com/ip/Nutella-Hazelnut-Spread-33-5-oz-Jar/45589900) ($0.18 per ounce), while Amazon is asking [$19.49 for a two-pack](https://www.amazon.com/gp/product/B00KKFYF9M/ref=as_li_qf_asin_il_tl?ie=UTF8&tag=money018f-20&creative=9325&linkCode=as2&creativeASIN=B00KKFYF9M&linkId=118aa73c3711ec802db6f4f4fa358a08) of 33.5-ounce Nutella. That breaks down to a steep $0.29 per ounce, or nearly three times the cost of Costco's Kirkland spread in the store. (Amazon Prime subscribers may be able to buy Nutella for less—a 26.5-ounce jar of Nutella was priced at $4.73, or $0.18 per ounce, for Prime Pantry orders, which incur a $5.99 delivery fee and are only available to members of the $99-per-year Prime program.) Nutella is known for the cult-like devotion of its customers. Nutella nuts have been known to steal the hazelnut spread in large quantities, and there were even [riots in France](http://fortune.com/2018/01/26/nutella-riots-france/) when a supermarket had Nutella on sale for 70% off. Costco is likewise renowned for its share of obsessive loyal customers. While it's unclear how Costco's new hazelnut spread matches up to Nutella in terms of taste and texture, Costco customers rave about the high quality of many of the warehouse club's other [Kirkland-brand products](https://money.com/best-costco-brand-products/), including olive oil, eggs, bacon, vodka, and organic peanut butter. *We’ve included affiliate links into this article. [Click here](https://money.com/page/disclaimer/) to learn what those are.* ```json { "@context": "https://schema.org", "@graph": [ { "@type": "BreadcrumbList", "@id": "https://money.com/costco-nutella-kirkland-brand-price/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://money.com" }, { "@type": "ListItem", "position": 2, "name": "Shopping", "item": "https://money.com/shopping/" }, { "@type": "ListItem", "position": 3, "name": "Food and Drink", "item": "https://money.com/food-and-drink/" }, { "@type": "ListItem", "position": 4, "name": "Costco Just Introduced Its Own Version of Nutella and It's Way Cheaper" } ] }, { "@type": "WebSite", "@id": "https://money.com/#website", "url": "https://money.com", "name": "Money", "publisher": { "@id": "https://money.com/#organization" } }, { "@type": "WebPage", "@id": "https://money.com/costco-nutella-kirkland-brand-price/#webpage", "url": "https://money.com/costco-nutella-kirkland-brand-price/", "name": "Costco Just Introduced Its Own Version of Nutella and It's Way Cheaper", "isPartOf": { "@id": "https://money.com/#website" }, "datePublished": "2018-02-23T17:40:39.000Z", "mainEntity": { "@id": "https://money.com/costco-nutella-kirkland-brand-price/" }, "inLanguage": "en-US", "breadcrumb": { "@id": "https://money.com/costco-nutella-kirkland-brand-price/#breadcrumb" }, "dateModified": "2024-05-16T13:01:26.000Z" }, { "@type": "Article", "headline": "Costco Just Introduced Its Own Version of Nutella and It's Way Cheaper", "articleSection": "Shopping", "image": [ { "@type": "ImageObject", "url": "https://img.money.com/2018/02/180223-nutella-costco-kirkland.jpg", "width": 5199, "height": 3466, "caption": "180223-nutella-costco-kirkland" } ], "author": [ { "@type": "Person", "name": "Brad Tuttle", "url": "https://money.com/author/brad-tuttle/", "@id": "https://money.com/author/brad-tuttle/#author", "description": "Brad Tuttle is a former senior editor at Money with over 10 years’ experience covering a vast number of personal finance topics, including careers, cars, travel, budgeting, investing, insurance, credit cards, consumer psychology, real estate, banking, and shopping and deals.\r\n\r\n", "image": "https://img.money.com/2014/01/Brad-Tuttle.png?w=226&h=247&crop=1", "alumniOf": "Columbia University School of Journalism, MS", "sameAs": [ "https://twitter.com/bradrtuttle", "https://linkedin.com/in/brad-tuttle-834b225" ] } ], "publisher": "https://money.com/#organization", "datePublished": "2018-02-23T17:40:39.000Z", "description": "Costco has a new Kirkland Signature hazelnut spread, and the store brand is much cheaper than Nutella--or prices at Walmart or Amazon.", "abstract": "Costco has a new Kirkland Signature hazelnut spread, and the store brand is much cheaper than Nutella--or prices at Walmart or Amazon.", "@id": "https://money.com/costco-nutella-kirkland-brand-price/", "inLanguage": "en-US", "dateModified": "2024-05-16T13:01:26.000Z", "wordCount": 377, "keywords": [ "Amazon", "Costco", "groceries", "grocery store", "Hazelnut", "Nutella", "saving money", "store brand", "Supermarket", "Walmart" ], "about": [ { "@type": "Thing", "name": "Shopping", "sameAs": [ "https://en.wikipedia.org/wiki/Shopping" ] }, { "@type": "Thing", "name": "Food and Drink", "sameAs": [ "https://en.wikipedia.org/wiki/Food_and_Drink" ] } ] } ] } ```