---
title: Run Fast Enough and Get a Free Pair of Reeboks
description: The athletic shoe hosted a fun marketing ploy in Stockholm
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published: '2016-03-02T19:14:39.000Z'
modified: '2016-03-02T19:14:39.000Z'
section: Shopping
tags:
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word_count: 134
canonical: https://money.com/free-reeboks-challenge-stockholm/
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> **Disclosure:** We research all brands listed and may earn a fee from our partners. Research and financial considerations may influence how brands are displayed. Not all brands are included. [Learn more](https://money.com/page/disclaimer/).

![man running past reebok ad](https://img.money.com/2016/03/160302_em_reebok2.jpg?crop=0px%2C219px%2C2100px%2C1182px&quality=85)

Had you been in Stockholm last weekend, you could have taken a Reebok challenge to [unlock](http://www.adweek.com/adfreak/if-you-run-fast-enough-past-reebok-ad-it-unlocks-free-pair-sneakers-169929) a free pair of the brand’s Pump 2.0 shoes.

Anyone who ran past the ad outfitted with a speed cam faster than 17 kilometers per hour—or about 10.5 mph—got a free pair of kick, *[Adweek reports](http://www.adweek.com/adfreak/if-you-run-fast-enough-past-reebok-ad-it-unlocks-free-pair-sneakers-169929)*.

Reebok isn’t the first shoe brand to do a campaign like this—Asics has been at it for years, reports AdWeek—but the foray into more interactive advertising certainly appears to have drawn a crowd.

“We really like the idea of taking a classic billboard and turning it into something disruptive and unique," Markus Schramm, from the agency Animal that designed the ad, told AdWeek. ”This gives customers an instant experience, and as a brand, we're able to provide something of real value.”

[Watch video](https://www.youtube.com/watch?v=bXDCJQqodj0)

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