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By Denver Nicks
March 2, 2016
Robin Nilssen

Had you been in Stockholm last weekend, you could have taken a Reebok challenge to unlock a free pair of the brand’s Pump 2.0 shoes.

Anyone who ran past the ad outfitted with a speed cam faster than 17 kilometers per hour—or about 10.5 mph—got a free pair of kick, Adweek reports.

Reebok isn’t the first shoe brand to do a campaign like this—Asics has been at it for years, reports AdWeek—but the foray into more interactive advertising certainly appears to have drawn a crowd.

“We really like the idea of taking a classic billboard and turning it into something disruptive and unique,” Markus Schramm, from the agency Animal that designed the ad, told AdWeek. ”This gives customers an instant experience, and as a brand, we’re able to provide something of real value.”

Advertiser Disclosure

The purpose of this disclosure is to explain how we make money without charging you for our content.

Our mission is to help people at any stage of life make smart financial decisions through research, reporting, reviews, recommendations, and tools.

Earning your trust is essential to our success, and we believe transparency is critical to creating that trust. To that end, you should know that many or all of the companies featured here are partners who advertise with us.

Our content is free because our partners pay us a referral fee if you click on links or call any of the phone numbers on our site. If you choose to interact with the content on our site, we will likely receive compensation. If you don't, we will not be compensated. Ultimately the choice is yours.

Opinions are our own and our editors and staff writers are instructed to maintain editorial integrity, but compensation along with in-depth research will determine where, how, and in what order they appear on the page.

To find out more about our editorial process and how we make money, click here.

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