--- title: Free 'Transparent' Streaming, Cheap Amazon Prime on Saturday description: Amazon already has tens of millions of subscribers to Amazon Prime. But Amazon wants more, and it's using a Transparent-Golden Globes-themed promotion on Saturday to win them over. authors: - name: Brad Tuttle role: Senior Editor url: https://money.com/author/brad-tuttle/ bio: Brad Tuttle is a former senior editor at Money with over 10 years’ experience covering a vast number of personal finance topics, including careers, cars, travel, budgeting, investing, insurance, credit cards, consumer psychology, real estate, banking, and shopping and deals. education: Columbia University School of Journalism, MS at_money_since: 2014 articles: 366 covers: - Shopping - Banking - Business - Career Advice - Credit - Credit Cards - Economy and Politics - Education - Health and Wellness - Housing - Identity Theft - Insurance - Investing - Lifestyle - Loans - Mortgages - Personal Finance - Pets - Professional Services - Retirement - Taxes - Technology social: - https://twitter.com/bradrtuttle - https://linkedin.com/in/brad-tuttle-834b225 former_staff: true published: '2015-01-23T18:00:44.000Z' modified: '2024-04-16T05:09:38.000Z' section: Shopping tags: - Amazon - Amazon Prime - deals - Entertainment - Entertainment - freebies - golden globes - Leisure - online shopping - streaming - streaming tv - transparent - TV word_count: 261 canonical: https://money.com/free-transparent-streaming-amazon-prime/ type: Article source: structured-blocks --- > **Disclosure:** We research all brands listed and may earn a fee from our partners. Research and financial considerations may influence how brands are displayed. Not all brands are included. [Learn more](https://money.com/page/disclaimer/). ![Jeffrey Tambor in Transparent](https://img.money.com/2015/01/150123_em_amazontransparent.jpg?crop=0px%2C79px%2C4050px%2C2278px&quality=85) *Jeffrey Tambor in Transparent* A report surfaced last autumn estimating that as many as [50 million people](http://www.fool.com/investing/general/2014/09/22/what-do-50-million-amazon-prime-members-mean-for-t.aspx) were members of [Amazon Prime](http://www.amazon.com/gp/product/B00DBYBNEE/ref=nav_joinprmlogo), the $99-per-year subscription service that includes two-day shipping on most purchases and unlimited streaming of video and music content. Mind you, that was before the 2014 holiday shopping season, during which Amazon reported some 10 million new members had signed up for Prime. Previous studies have indicated that [Amazon actually loses money on Prime](http://business.time.com/2011/11/14/amazon-prime-loses-11-annually-per-member-and-its-a-huge-success/) due to all the shipping costs incurred by frequent shoppers. Yet Prime is undeniably a [powerful revenue driver](http://business.time.com/2013/03/18/amazon-prime-bigger-more-powerful-more-profitable-than-anyone-imagined/) for the world's largest retailer, because of the tendency of subscribers to make nearly [all of their online purchases](http://business.time.com/2010/12/01/how-amazon-gets-you-to-stop-shopping-anywhere-else/) at Amazon once they've paid for a membership. Hence Amazon's relentless push to boost Prime subscriptions at any and every opportunity. And hence the latest Amazon promotion, which on Saturday grants everyone with an Internet connection [free streaming of *Transparent*](https://time.com/3678542/transparent-free-streaming/), the ground-breaking [Golden Globe-winning](https://time.com/3663086/golden-globes-2015-winners-list/) comedy normally only available to Prime subscribers. Besides celebrating the success of *Transparent* and lead actor [Jeffrey Tambor](https://time.com/3663485/amazon-netflix-golden-globes/) at the Golden Globes, the idea of [airing the show](http://www.amazon.com/Pilot-HD/dp/B00I3MPZUW) for all to see is surely also a pitch to snag more Prime members. The implicit sales pitch being: *Just look at the kinds of things you'd get to watch regularly if you were a Prime member!* What's more, Amazon is giving Prime extra appeal by knocking the usual $99 price of a subscription down to [$72 on Saturday](http://www.theverge.com/2015/1/22/7871627/amazon-transparent-streaming-free-january-24), January 24. Why 72? Again, it has to do with the Golden Globes—the most recent awards were the [72nd in history](http://techcrunch.com/2015/01/22/amazon-transparent-goes-free-prime-membership-discounted/). ```json { "@context": "https://schema.org", "@graph": [ { "@type": "BreadcrumbList", "@id": "https://money.com/free-transparent-streaming-amazon-prime/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://money.com" }, { "@type": "ListItem", "position": 2, "name": "Shopping", "item": "https://money.com/shopping/" }, { "@type": "ListItem", "position": 3, "name": "Streaming Devices", "item": "https://money.com/streaming-devices/" }, { "@type": "ListItem", "position": 4, "name": "Free 'Transparent' Streaming, Cheap Amazon Prime on Saturday" } ] }, { "@type": "WebSite", "@id": "https://money.com/#website", "url": "https://money.com", "name": "Money", "publisher": { "@id": "https://money.com/#organization" } }, { "@type": "WebPage", "@id": "https://money.com/free-transparent-streaming-amazon-prime/#webpage", "url": "https://money.com/free-transparent-streaming-amazon-prime/", "name": "Free 'Transparent' Streaming, Cheap Amazon Prime on Saturday", "isPartOf": { "@id": "https://money.com/#website" }, "datePublished": "2015-01-23T18:00:44.000Z", "mainEntity": { "@id": "https://money.com/free-transparent-streaming-amazon-prime/" }, "inLanguage": "en-US", "breadcrumb": { "@id": "https://money.com/free-transparent-streaming-amazon-prime/#breadcrumb" }, "dateModified": "2024-04-16T05:09:38.000Z" }, { "@type": "Article", "headline": "Free 'Transparent' Streaming, Cheap Amazon Prime on Saturday", "articleSection": "Shopping", "image": [ { "@type": "ImageObject", "url": "https://img.money.com/2015/01/150123_em_amazontransparent.jpg?crop=0px%2C79px%2C4050px%2C2278px&quality=85", "width": 1012, "height": 569, "caption": "150123_EM_AmazonTransparent" } ], "author": [ { "@type": "Person", "name": "Brad Tuttle", "url": "https://money.com/author/brad-tuttle/", "@id": "https://money.com/author/brad-tuttle/#author", "description": "Brad Tuttle is a former senior editor at Money with over 10 years’ experience covering a vast number of personal finance topics, including careers, cars, travel, budgeting, investing, insurance, credit cards, consumer psychology, real estate, banking, and shopping and deals.\r\n\r\n", "image": "https://img.money.com/2014/01/Brad-Tuttle.png?w=226&h=247&crop=1", "alumniOf": "Columbia University School of Journalism, MS", "sameAs": [ "https://twitter.com/bradrtuttle", "https://linkedin.com/in/brad-tuttle-834b225" ] } ], "publisher": "https://money.com/#organization", "datePublished": "2015-01-23T18:00:44.000Z", "description": "Amazon already has tens of millions of subscribers to Amazon Prime. But Amazon wants more, and it's using a Transparent-Golden Globes-themed promotion on Saturday to win them over. ", "abstract": "Amazon already has tens of millions of subscribers to Amazon Prime. But Amazon wants more, and it's using a Transparent-Golden Globes-themed promotion on Saturday to win them over. ", "@id": "https://money.com/free-transparent-streaming-amazon-prime/", "inLanguage": "en-US", "dateModified": "2024-04-16T05:09:38.000Z", "wordCount": 261, "keywords": [ "Amazon", "Amazon Prime", "deals", "Entertainment", "Entertainment", "freebies", "golden globes", "Leisure", "online shopping", "streaming", "streaming tv", "transparent", "TV" ], "about": [ { "@type": "Thing", "name": "Shopping", "sameAs": [ "https://en.wikipedia.org/wiki/Shopping" ] }, { "@type": "Thing", "name": "Digital media player", "sameAs": [ "https://en.wikipedia.org/wiki/Digital_media_player" ] } ] } ] } ```